CASE STUDY

Avenue Realty

For the last few years, Avenue Realty has ranked in the top three of premier real estate firms in the Charlottesville, VA area. With a focus on families and community leadership, this firm continues to grow in the region.  

Content Development
Graphic Design
Video Production
Web Design
Web Development
Advertising
Avenue-Realty-Amy-floating

Objectives

Avenue Realty engaged Motion to complete a variety of marketing projects for two primary objectives: 1) Lead generation and 2) Recruiting. In order for the firm to continue to grow, it had to focus on getting new clients (leads) in the door while also seeking out real estate agents to join the firm.

During this engagement, we developed video content, landing pages, real estate agent testimonial videos and other print collateral.

Results

Established the overall visual framework for the brand and advertising campaigns.

Produced a series of live action videos (with integrated graphics) for various landing pages.

Produced an animated explainer video to articulate the benefits of joining the firm.

Designed and developed the organization's primary landing pages used during the campaign.

Produced a short video used on major advertising channels such as Facebook.