CASE STUDY

memoryBlue

memoryBlue provides managers a cure for empty sales pipelines. The organization specializes in filling pipelines with sales qualified leads through a consistent sales development process.

Web Design
Web Development
Video Production
Content Development
Graphic Design
Advertising

Objectives

The purpose of this engagement was to launch an awareness campaign which coincided with the organization’s new Boston, MA office.

The project involved an omni-channel advertising campaign that covered both LinkedIn and Facebook. The campaign aimed to use a combination of image and video ads to engage local Boston, MA audiences.

Results

Established the overall visual framework for the campaign.

Produced a series of live action videos (with integrated graphics) for various themes within the campaign.

Designed and developed the organization's primary landing pages used during the campaign.

Designed the print collateral used at live events in the local area.

Managed the advertising campaign across both LinkedIn and Facebook.