In this episode, host Nick Bennett engages in a thought-provoking discussion with guest Justin Levy on the evolving landscape of the creator economy and influencer marketing. They delve into the complexities of the influencer sphere, highlighting the importance of authenticity, community value, and strategic partnerships in driving impactful results.

The pandemic has forced companies to make significant budget cuts, which has resulted in numerous layoffs; some have even closed their doors permanently. However, the pandemic has also initiated a significant shift in how we do business. Remote-first or remote-only culture has become common as organizations saw the benefits of a global talent pool. Similarly, job seekers have more options since they can now apply for roles at companies around the world.

In the new episode of The Anonymous Marketer, we explore questions about career growth and the challenges of moving from a small organization to a larger one. Our host is Ryan Narod, the VP of Marketing at Mutiny. Ryan first explains the differences between a marketing manager and a marketing director and the skills that qualify a marketing manager for a higher role.

Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline?

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.

Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy. But how do you balance short-term and long-term marketing goals?