Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline?

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.

Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy. But how do you balance short-term and long-term marketing goals?

Many companies see field and event marketing as the same, but our guest Arthur Castillo has a different opinion. Therefore, we dedicate this episode of The Anonymous Marketer to field marketing and answer the questions submitted to motionagency.io/anonymous.

It’s no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven’t been directly impacted by layoffs, it’s hard not to feel the ripple effects. So, it’s more important than ever to try and understand what’s happening from all angles. Whether you’re one of the folks who’s been let go or you’re still hanging in there at your company, we all have a part to play in trying to make things work.

If you feel like you’ve outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path? One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that’s not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business. When it comes to career growth, your path doesn’t’ have to be linear.