Blog - Motion

Content Marketing Insights
for B2B Technology Companies

Content Marketing Best Practices

How to Engage Your B2B Audience with an Effective Podcast Intro and Outro Script

Most podcasts for businesses (and any other podcast for that matter) include an intro and an outro to connect with listeners. The intro serves as a quick way to begin the podcast and answers “what’s in it for me” for the listeners. On the other hand, the outro usually leads listeners to other relevant episodes and provides a way for the podcast to drive listeners to a next step – using a call-to-action. The primary objective of the intro and the outro is to simply entice listeners to keep going – whether it’s with the current episode or whether you’d like them to check out additional episodes from the show.

Content Marketing Insights

Should My B2B Tech Company Produce a Webinar or a Podcast

Webinars and podcasts are both long-form media formats that will allow you to discuss a topic in-depth and establish yourself as a thought leader in your field. As such, they each serve the dual purpose of informing consumers of the media about the topic at hand and building on the reputation of your brand. The two formats differ in their approach and their benefits, though. So, how do you know which of the two you should choose?

Content Marketing Insights

4 Biggest Reasons to Start a B2B Podcast

Podcasts have become a powerful marketing tool for B2B brands, with businesses spending close to $500 million on advertising during them.

And it works. Brands choosing to promote their products on business podcasts see a 14 percent increase in purchase intent (on average).

Content Marketing Best Practices

How to Use Video Content Within Your B2B Event Strategy

Planning a B2B event takes time, commitment, and serious strategizing. After all, whether it’s a conference, expo, creative workshop, VIP dinner, or a trade show, a B2B event is an invaluable way to network and create important connections.

Content Marketing Insights

Four Big Reasons to Develop Thought Leadership Content

Effective content marketing for your B2B technology brings your products and services to a wider audience, builds brand awareness, and puts valuable information out there to engage prospects.

Content Marketing Best Practices

How to Generate Content Marketing Ideas for Your B2B Technology

Effective content marketing for your B2B technology brings your products and services to a wider audience, builds brand awareness, and puts valuable information out there to engage prospects.

Stop pitching. Start having genuine conversations.

Your ideal prospects and customers are flooded with generic cold emails. They’ve seen the same ad several times. So are you wondering how to break through? Well…completely change the game by launching a thought leadership program. We’ll help you create a strategy and an entire system for conducting natural conversations. No more terrible emails. No more awful pitches.

Start chatting with your ideal prospects and customers today!

Motion is a visual content marketing agency specializing in B2B technology. We work with clients around the globe to develop engaging content that establishes thought leadership, creates value and inspires trust.

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