To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let’s not forget; you must convince your CEO it’s the right move.

It’s a lot of work. I’ve seen it firsthand as I’ve helped launch over 60+ podcasts at Motion over the last few years.

But even though it’s a huge relief when you hit “publish” on your first episode, that’s not where the work stops.

Are you tired of hearing the same voices in B2B SaaS?

Then look no further than Taking the Lead, a podcast hosted by Christina Brady. Taking the Lead is shaking up the status quo and amplifying the voices of diverse and accomplished women in revenue.

You have a great idea for a company podcast, but how do you persuade your boss to greenlight the project?

You likely have two options.

On one hand, you can do a project on your own first.

On the other hand, if you don’t want to pursue a personal project to test the waters, you can create a well-thought-out podcast business plan.

And while it may be tempting to jump right into creating and recording episodes, it’s important to carefully consider the goals, target audience, content strategy, marketing and promotion tactics, budget and resources, and performance monitoring plan for your podcast.

As a business podcast host, one of your main goals is to create engaging and informative conversations with your guests. You want each guest to feel like they had a unique experience on your company’s show.

A key component to better and more interesting conversations is asking the right questions. By choosing the right questions, you can draw out your guests’ best stories, insights, and expertise, creating a more interesting and valuable experience for your listeners (or viewers…if you also produce a video podcast).