Content Marketing Insights
for B2B Technology Companies

Content Marketing Insights

How to Repurpose a B2B Podcast Episode into Other Thought Leadership Formats

If you want to establish yourself as a thought leader, you need a strategy that includes multiple different formats. A podcast makes for a great way to show off your experience in a field. It is long-form and will allow you to discuss topics in enough depth to show the breadth of your knowledge to an audience. You’ll be able to have interesting guests on that engage the interest of the listener or viewer. Because podcasts are such a long-form media, they are easy to break down into smaller segments or component parts that extend their benefit to you.

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Content Marketing Insights

Why You Should Create an Online Community for B2B Customer Outreach

An online community is any group, formal or informal, of individuals that have something in common or are joined by an interest in a particular kind of content. When applied to your ideal B2B customer profile, an online community is your purposeful effort to connect with the group of people who is most likely to use and love your products and services.

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Content Marketing Best Practices

How to Choose a Host for Your Business Podcast

Podcasts require frequency. To retain listeners and get results you have to put out content regularly for your audience. Podcasts can be daily like the B2B Growth podcast. 2-3 times per week like Tech Qualified. Or they can even be weekly or once every two weeks.

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Content Marketing Insights

The Journey to Creating a Trusted B2B Technology Content Agency

During a recent podcast interview with Jake Jorgovan, I had an opportunity to talk about the many iterations of our service model and how we got to this point. I also had a chance to breakdown some of the best ways to use a podcast or video series for both demand generation and long-term thought leadership.

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Content Marketing Insights

Podcasts are the New Normal in B2B Marketing

Podcasting in B2B is new. That’s okay. New is good. But sometimes, especially when times are tough and money is scarce, new can be scary.

Ever since the global crisis began, we’ve watched company after company turn to two major outlets as their alternative to in-person events: Webinars and Virtual Events.

While these mediums are great and have a rightful claim to being in the conversation, there is one being left out only because it’s new in B2B: Podcasting.

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Content Marketing Best Practices

How to Engage Your B2B Audience with an Effective Podcast Intro and Outro Script

Most podcasts for businesses (and any other podcast for that matter) include an intro and an outro to connect with listeners. The intro serves as a quick way to begin the podcast and answers “what’s in it for me” for the listeners. On the other hand, the outro usually leads listeners to other relevant episodes and provides a way for the podcast to drive listeners to a next step – using a call-to-action. The primary objective of the intro and the outro is to simply entice listeners to keep going – whether it’s with the current episode or whether you’d like them to check out additional episodes from the show.

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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.