Most podcasts for businesses (and any other podcast for that matter) include an intro and an outro to connect with listeners. The intro serves as a quick way to begin the podcast and answers “what’s in it for me” for the listeners. On the other hand, the outro usually leads listeners to other relevant episodes and provides a way for the podcast to drive listeners to a next step – using a call-to-action. The primary objective of the intro and the outro is to simply entice listeners to keep going – whether it’s with the current episode or whether you’d like them to check out additional episodes from the show.
The Ultimate B2B Technology Content Marketing Framework
- Struggling to identify the right content to produce?
- Wondering how you can attract prospects with your content?
- Looking to position your technology as an authority in your space?
Download our complete framework today and start using a proven content marketing strategy.