You have a great idea for a company podcast, but how do you persuade your boss to greenlight the project?

You likely have two options.

On one hand, you can do a project on your own first.

On the other hand, if you don’t want to pursue a personal project to test the waters, you can create a well-thought-out podcast business plan.

And while it may be tempting to jump right into creating and recording episodes, it’s important to carefully consider the goals, target audience, content strategy, marketing and promotion tactics, budget and resources, and performance monitoring plan for your podcast.

As a business podcast host, one of your main goals is to create engaging and informative conversations with your guests. You want each guest to feel like they had a unique experience on your company’s show.

A key component to better and more interesting conversations is asking the right questions. By choosing the right questions, you can draw out your guests’ best stories, insights, and expertise, creating a more interesting and valuable experience for your listeners (or viewers…if you also produce a video podcast).

Thought leadership is about more than just being an expert in your field – it’s about sharing your knowledge and insights with others, and being viewed as a trusted source of information and guidance.

One effective way to establish your company as a thought leader is through a podcast. Podcasts are a popular and convenient way for people to access information and entertainment, but they also offer a unique opportunity for businesses to showcase their expertise and connect with their audience.