Content Marketing Insights
for B2B Technology Companies

Content Marketing Insights

Should My B2B Tech Company Produce a Webinar or a Podcast

Webinars and podcasts are both long-form media formats that will allow you to discuss a topic in-depth and establish yourself as a thought leader in your field. As such, they each serve the dual purpose of informing consumers of the media about the topic at hand and building on the reputation of your brand. The two formats differ in their approach and their benefits, though. So, how do you know which of the two you should choose?

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Content Marketing Insights

4 Biggest Reasons to Start a B2B Podcast

Podcasts have become a powerful marketing tool for B2B brands, with businesses spending close to $500 million on advertising during them.

And it works. Brands choosing to promote their products on business podcasts see a 14 percent increase in purchase intent (on average).

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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.