Should My B2B Tech Company Produce a Webinar or a Podcast
Webinars and podcasts are both long-form media formats that will allow you to discuss a topic in-depth and establish yourself as a thought leader in your field. As such, they each serve the dual purpose of informing consumers of the media about the topic at hand and building on the reputation of your brand. The two formats differ in their approach and their benefits, though. So, how do you know which of the two you should choose?