Webinars and podcasts are both long-form media formats that will allow you to discuss a topic in-depth and establish yourself as a thought leader in your field. As such, they each serve the dual purpose of informing consumers of the media about the topic at hand and building on the reputation of your brand. The two formats differ in their approach and their benefits, though. So, how do you know which of the two you should choose?

Podcasts have become a powerful marketing tool for B2B brands, with businesses spending close to $500 million on advertising during them.

And it works. Brands choosing to promote their products on business podcasts see a 14 percent increase in purchase intent (on average).

Effective content marketing for your B2B technology brings your products and services to a wider audience, builds brand awareness, and puts valuable information out there to engage prospects. 

Ever wondered how valuable LinkedIn is to an effective B2B content marketing strategy? Here are some eye-opening stats to think about: Companies that post on