Webinars and podcasts are both long-form media formats that will allow you to discuss a topic in-depth and establish yourself as a thought leader in your field. As such, they each serve the dual purpose of informing consumers of the media about the topic at hand and building on the reputation of your brand. The two formats differ in their approach and their benefits, though. So, how do you know which of the two you should choose?
The Ultimate B2B Technology Content Marketing Framework
- Struggling to identify the right content to produce?
- Wondering how you can attract prospects with your content?
- Looking to position your technology as an authority in your space?
Download our complete framework today and start using a proven content marketing strategy.