Podcasts have become a powerful marketing tool for B2B brands, with businesses spending close to $500 million on advertising during them.
And it works. Brands choosing to promote their products on business podcasts see a 14 percent increase in purchase intent (on average).
Planning a B2B event takes time, commitment, and serious strategizing. After all, whether it’s a conference, expo, creative workshop, VIP dinner, or a trade show, a B2B event is an invaluable way to network and create important connections.
Effective content marketing for your B2B technology brings your products and services to a wider audience, builds brand awareness, and puts valuable information out there to engage prospects.
Effective content marketing for your B2B technology brings your products and services to a wider audience, builds brand awareness, and puts valuable information out there to engage prospects.
Ever wondered how valuable LinkedIn is to an effective B2B content marketing strategy? Here are some eye-opening stats to think about: Companies that post on
Thought leadership is a powerful asset for any company to have on its side, especially when your technology company is operating within a specific niche
Ready to get that podcast started? Schedule a call with us and we’ll get it going.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
