Infutor used a trailer to launch the Identity Revolution podcast. The short video builds off of the show’s overall theme and is used to create more awareness for the show.
Full-length audio episodes
The full audio episodes include:
Show notes & featured articles
Infutor develops a dedicated page for every single podcast episode. Each page includes a set of show notes (approximately 1,200 – 1,500 words) capturing the best elements from the episode.
Featured articles (or blog posts) are also created from major themes referenced in the episodes.
Infutor uses a variety of images to promote the show on social media platforms and the organization’s website. In this case, Motion provides a variety of images (in different shapes & sizes) with every single episode.
Sliders / presentations
Have you ever seen the carousel posts on social media platforms? Or perhaps a LinkedIn post with a slider?
Well, Infutor uses quotes from the podcast episodes to build sliders for social distribution. The quotes provide snapshots of key moments in the conversation and drive prospects to learn more from the full episode.