“Since launching our podcast, our strategy has shifted from thinking strictly about leads and conversions. We’re focusing on educating the market.
Breezy Beaumont
Head of Growth
Correlated
Full-length audio episodes
The full audio episodes include:
- Integration of custom pre-recorded intro with background music & sound design
- Removing extra sounds like "ums" and "ahs"
- Removing filler words such as "like" or "kind of"
- Adjusting audio levels for distribution
- Integration of pre-recorded outro with background music & sound design
Short promotional videos
Correlated showcases highlights from the long-form podcasts with short videos. The promo videos identify key segments in the episode and are used for distribution on LinkedIn, Twitter, Instagram, and other social media platforms. The videos are also helpful for enhancing existing content such as blog posts or product pages.
Video clips
Correlated uses social video clips to support posts on their different social media channels. Video clips help reinforce key concepts shared in written format and help individual employees build their own social presence.
Full-length video episodes
Correlated has an opportunity to include the entire conversation in a single video. The company distributes the full-length video on its website and on its YouTube channel.
Sliders / presentations
Have you ever seen the carousel posts on social media platforms? Or perhaps a LinkedIn post with a slider?
Correlated uses quotes from the podcast episodes to build sliders for social distribution. The quotes provide snapshots of key moments in the conversation and drive prospects to learn more from the full episode.
Check out some other customer stories
