CASE STUDY

SessionM

SessionM’s mission is to help businesses forge stronger relationships through smarter customer engagement. The SessionM platform is purpose-built to increase customer loyalty through delivering superior personalized experiences rooted in customer data. Working together, each element of the platform enhances the loyalty, profitability, and satisfaction of customers.
  • Video production
  • Copywriting / scriptwriting

Objectives

SessionM’s platform provides solutions for customers in a variety of industries. However, in order to connect with prospects in these different areas, a tailored value proposition was required for each segment.

We partnered with SessionM to develop a strategy and connect with the range of industries. We elected to develop a set of characters which emulated target personas within their ecosystem. Ultimately, the  animated videos aimed to illustrate the specific benefits for each industry solution.

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Results

Established the overall visual framework for the animated video content.

Wrote scripts for the videos and developed storyboards.

Created a set of over six different animated videos tailored to specific industries.

Developed a companion video which highlighted the origination of the technology and the founders' story.