CASE STUDY

Thresher

Thresher was born from a team of data scientists from Harvard, a 15-year veteran of the software and security engineering space, and a former intelligence officer who understood the need of experts conducting high stakes analysis. The philosophy of the founders has enabled the organization to become an award-winning, successful startup built on machine learning and natural language processing solutions backed by world-class and patented data science methodologies.
  • Design
  • Video production
  • Copywriting / scriptwriting

Objectives

Thresher and Motion partnered to develop a series of short product overview videos. The videos aimed to attract initial customers and introduce brand new concepts to prospects. 

Ultimately, topics such as Machine Learning require a storytelling approach. In each of the videos, scenarios were designed to capture specific use cases and ensure relevancy with the target audience.

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Results

Established the overall visual framework for the animated video content.

Wrote scripts for the videos and developed storyboards.

Created a series of short animated videos for the company's two flagship products.