Build a content engine that drives revenue

Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.

Check out the latest episodes

June 22, 2022
Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box.
May 18, 2022
Organic traffic is essential to online strategy, and so it’s the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it’s not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.
April 6, 2022
Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it’s challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager at FreshBooks. Camille and Steve get into how to grow your website from 0 to 50k clicks per day. And they talked about the importance of using Google tools, Chrome extensions, SEO tools (SEO Minion and Ahrefs), keyword clustering tools, and text tools.
March 23, 2022
A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That’s because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?
March 2, 2022
Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs. Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing).

Meet the host

Camille Trent

Camille Trent is the Head of Content at Dooly. She’s a pretty even split of Phoebe and Monica — creative type who gets a little too competitive on the racquetball court. If you’re into fancy bullets, here are a few:
  • Copywriter and brand strategist with experience working in-house, freelance, and at an agency.
  • Specialties: website copywriting, social media content
  • Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.
Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz)