Build a content engine that drives revenue

Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.

Check out the latest episodes

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.
Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content. But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).
“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done. Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goals So is gated content really dead? Or is there a place for it?

Meet the host

Camille Trent

Camille Trent is the Head of Content at Dooly. She’s a pretty even split of Phoebe and Monica — creative type who gets a little too competitive on the racquetball court. If you’re into fancy bullets, here are a few:
  • Copywriter and brand strategist with experience working in-house, freelance, and at an agency.
  • Specialties: website copywriting, social media content
  • Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.
Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz)