Organic traffic is essential to online strategy, and so it’s the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it’s not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.

Marketing offers plenty of room for creativity and innovation. It’s a perfect opportunity to expand your brand’s visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind.

Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it’s challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager at FreshBooks. Camille and Steve get into how to grow your website from 0 to 50k clicks per day. And they talked about the importance of using Google tools, Chrome extensions, SEO tools (SEO Minion and Ahrefs), keyword clustering tools, and text tools.

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That’s because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?

Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs. Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing).

If you’re in marketing and sales, you’re on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job. But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they’re experts in terms of their experience and that they have more authority to speak on things they know more about than anyone else. In the new episode of Content Logistics, Camille Trent welcomes her ex-coworker, Zoë Hartsfield, the Community Manager at Spekit. They share the best practices for posting on LinkedIn, things to keep in mind when starting from zero, and the best ways to apply the 30/60/90 plan for engaging with the LinkedIn community.