Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that’s what SEO is all about. But product-led SEO doesn’t work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.

If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms. We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.

Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok. So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don’t overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational or motivational?

Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business. But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories.

A chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs. But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as too pushy, incomplete, or irritating. You can easily avoid these rookie mistakes and use chatbots to your advantage. In this episode of the Content Logistics podcast, our host Camille Trent welcomes Brendan Hufford, the Founder of Growth Sprints, the former Growth Content Marketer at Active Campaign. Camille and Brendan get into the best chatbot openers, how to set them up to achieve your business goals and who can benefit the most from implementing chatbots.

Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers’ trust because of low-quality content published on their websites.