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Creating the Best Content on the Internet with Evan Bailyn

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Episode Summary

Thought leadership has become an essential way for companies to generate demand and create a following. 

But what exactly is thought leadership and how does it work from an SEO perspective? 

Evan Bailyn, CEO of First Page Sage and an expert on the subject, defines thought leadership as sharing valuable insights with an audience that makes others want to follow or work with you. 

He explains that in order to be a successful thought leader, you must first produce good content that is well-written, persuasive, and provides value to the reader. With the vast amount of content already available online, simply producing yet another article is not enough – your content must be of high quality in order to stand out. 

Once you have created content that meets this criteria, you can then begin to implement SEO strategies to help promote your thought leadership and get it in front of the right audience.

Guest Profile

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