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Episode 201: Talking Cybersecurity Marketing with Moni Oloyede

Episode Summary

In this episode of the Tech Qualified podcast, host Tristan Pelligrino interviews Moni Oloyede, a Marketing Operations Manager at Fidelis Cybersecurity. Moni has a strong background in marketing and has extensive experience with marketing automation solutions such as Eloqua and Marketo.

Episode Highlights

  • Introduction to Moni and her background
  • What is the smartest decision you’ve ever made as a professional?
  • Moni’s role in the cybersecurity company and who they target
  • Going after B2B companies – how do you target them?
  • What does a typical sales cycle look like?
  • How do you develop a strategy for your ideal customer?
  • How do you line up content with different buying stages?
  • Qualifying leads between marketing and sales – how is this accomplished?
  • How does your team determine what content to produce?
  • Do you predetermine the format of content?
  • Video and events – event marketing and how to capture video on-site
  • How do ideas get generated in order to spark the content marketing for your cybersecurity company?
  • Why is thought leadership important in cybersecurity?
  • Do you have a process to get information from experts?
  • What is your repurposing process?
  • How has the B2B customer evolved?
  • What are your thoughts on Marketo?
  • If your marketing team had to just pick one technology, what would it be?
  • What has been the single most valuable piece of content in your customer journey so far?
  • 2 minute demo piece – how is it put together?
  • What’s your favorite resource?

Key Points

  • Create content that is valuable and don’t even bother with gating the content
  • Change your marketing strategy if it’s not working
  • Use experts’ preferred communication medium in order to generate content based upon their expertise

Resources

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