tech-qualified-header-small-no-tagline

Episode 207: Establishing Thought Leadership for BigB to BigB Technology Marketing Featuring Richard Donaldson

Episode Summary

During this episode of Tech Qualified Podcast, we talk with Richard Donaldson, Founding Member and Vice President of Product Management and Marketing at Requis, a company that allows enterprises to buy, manage, and sell assets. Richard Donaldson talks about the inception of Requis, describes changes in supply chain processes and technology, how supply chain impacts business, and how he has established the brand in the industry.

Episode Highlights

  • Richard Donaldson shares his background and what he is up to at Requis
  • What does Richard think has been his smartest decision as a professional? 
  • It is important to be clear about what the problem is before seeking a solution.  
  • What is the ideal customer profile for Requis? 
  • Enterprises are always about mitigating risk and this is a reason supply chain innovation has lagged behind.  
  • How does Requis fit in the tech stack for large, Global 2,000 firms
  • How does he go about positioning Requis? 
  • What has Richard seen change with the B2B journey or the enterprise buying process?  
  • How did he go about establishing the brand?  
  • How did he decide what formats to use for content?  
  • What have been some of the biggest types of content that have resonated the most?

Key Points

  • Every supply chain professional is a consumer in their personal lives, used to the consumer efficiencies of companies like eBay and Amazon. 
  • Requis is a cloud-based solution platform hosted at the Amazon web services. 
  • The three companies Requis envisions on their platform are a set of enterprises that are the suppliers, the enterprise, and value buyers.

Resources

microphone-podcast

Want to be a guest on the show?

Do you have a unique perspective on marketing for B2B technology? Perhaps you have something in mind that will add value to the tech marketers listening to our podcast? We’re always looking for guests who can provide valuable insights. Check out our guidelines and apply to be a guest. 

discover why your content
marketing is struggling

Step 1 of 2

50%

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.