Episode Summary
During this episode of Tech Qualified, we talk with Tatianna Harris, Director of Digital Marketing at Cybrary, an online training platform that offers cybersecurity and IT training. Tatianna Harris talks about the growth process of Cybrary, the services they provide, how she has learned to be more open to change, and the content they are developing for the B2B space.
Episode Highlights
- Tatianna Harris talks about her work history.
- Who is Cybrary’s ideal customer and how do they service them?
- How did Cybrary develop their personas and how did it expand over the years?
- How do they use information to add value to prospects and their customers?
- What are some of the bigger initiatives that they will be tacking?
- Tatianna talks about both the company’s marketing initiatives and its perspective on recruiting.
- What does her workflow within marketing look like?
- How do you manage priorities?
- What have they done with their infrastructure from a project management perspective with marketing?
- How does Cybrary’s content team integrate with other teams?
- What is their secret to growth?
- Tatianna talks about Cybrary’s case studies.
- What types of resources does Tatianna rely on for learning when it comes to B2B marketing?
Key Points
- Cybrary is a growing company with over 60 employees.
- Cybrary has over 2 million viewers.
- Cybrary puts out 8-10 new pieces of content per week.
Resources
- Tatianna Harris: Linkedin
- Cybrary: cybrary.it
- Motion: motionagency.io/ultimate
- Marketing Trends podcast: marketingtrends.com/#podcast
