Episode Summary
During this episode of Tech Qualified, Tristan Pelligrino chats with Adam Kranitz, Senior Director of Marketing, Brand & Communications at CloudCheckr. This interview takes a look at Adam’s past work experience which includes more than 20 plus years in creative services and technology marketing. Adam takes a deep dive into his role at CloudCheckr and shares his perspective on storytelling and other marketing campaign tactics.
Episode Highlights
- Adam Kranitz starts the conversation by sharing some insight into his past work experience – starting with more technical roles before transitioning into marketing.
- He started his career as a video editor, graphic designer, and producer of corporate videos and has seen a transition from analog tape to digital to high definition content.
- He took his first job right after college working for a video production company in Washington, D.C.
- He joined CloudCheckr four years ago and is focused on cloud computing, AWS, and how businesses can transform how they function, using the power of the public cloud.
- He explains why he decided to initially take up a producer role, creative role, and then eventually marketing to sell and market services, but not be the guy behind the computer screen.
- This career change was quite transformational as he could actually focus on storytelling using any type of media instead of just depending on video or graphic designers.
- He talks about the marketing field in general and how it’s one of those disciplines that perhaps touches more fields of study than any other.
- He breaks down the struggles of marketers which involves the psychology of a buyer and the ability to understand how to use technology in the service of a story.
- CloudCheckr works in the industry of cloud computing and especially with those who are actively using a public cloud.
- CloudCheckr is using a combination of Salesforce as CRM of record and Marketo for its marketing automation platform.
- Adam breaks down some of the challenges marketers have with data and discusses how CloudCheckr commits to cleansing their data and appending their marketing/contact data with the latest information.
- At CloudCheckr, Adam is primarily responsible for brand messaging, communications, external comms, copywriting, creative services, etc.
- CloudCheckr is currently working on creating a more personal connection and establishing more of a humanized brand – introducing more webinar content is just one of the tactics.
- CloudCheckr is a partner-centric organization and its partner channel ranges from mid to large-sized companies.
- Adam uses an app called Feedly which is an RSS reader that helps him understand what is happening in the marketplace.
- Adam is an avid podcast listener as well and said it’s one of the easiest and free sources of consuming information for free.
Key Points
- Adam Kranitz said that “We work in the industry of cloud computing and the big topic among enterprise buyers these days, especially those who are actively using the public cloud is the idea of data lakes. There’s so much data collection happening that’s just getting dumped into….a database. It’s just growing and growing and growing and no analytics are done on top of that.”
- Adam mentioned the future of marketing and what he’s looking forward to, “The amount of tools that we have are at our disposal as digital marketers is unparalleled.It’s amazing, from HubSpot to Marketo and everything in between. I really am excited to see what in the next five years, how companies like Adobe…bring AI and machine learning to the field of marketing to help us as marketers do less with our guts and more with those data lakes that we’re filling up really quickly.”
Resources
- CloudCheckr: Website
- Adam Kranitz: LinkedIn
- Feedly: Website
- Bloomberg: Website
- Motion: Ultimate Thought Leadership Course for B2B Tech Companies
