Episode Summary
During this episode of Tech Qualified, Justin Brown chats with Veronique Lafargue, Vice President of Marketing at STRIVR. This interview takes a deeper look into Veronique’s past working experience and highlights how she helped build one of the first marketing teams for Google Cloud. She also covers how she transitioned form content marketing to more of a marketing leadership role at STRIVR.
Episode Highlights
- Veronique starts the conversation by sharing some of her past working experiences at companies like Google.
- She then talks about some of the earlier efforts she made as a content marketer where she worked for over ten years.
- Veronique led some of the first content marketing campaigns for Google Cloud, focusing on Southern Europe, Middle East and Africa target audiences.
- In many ways, content marketing for enterprise cloud services was very new and she had a passion for storytelling to connect with B2B buyers.
- With her success on Google Cloud, Veronique transitioned to lead the content strategy for all of GSuite internationally.
- Veronique switched to her current company about one and a half years ago.
- She talks about STRIVR and how it’s a leader in immersive learning and virtual reality training solutions which was incubated at Stanford University.
- STRIVR started off early by signing about 14 teams in college football, professional football, and NBA, and even the U.S Ski Team.
- Veronique talks about how they moved from training for athletes to training for employees and associates, and especially the art of frontline workers.
- STRIVR has developed a unique methodology based on learning and development expertise and uses the unique benefits of VR to train people.
- STRIVR’s ideal customer is someone who can see how learning and development today can impact the business.
- She the core departments that STRIVR typically works with, mostly starting with the HR organization of a company and then moving to other departments who are interested in the benefits of immersive learning.
- She talks about how STRIVR rebranded themselves by building a strong foundation and built their website from scratch.
- According to Veronique, influencers are really important to spread the word and connect with the executive level buyer.
- STRIVR has a software platform, where one can collect a lot of information, push content, and manage content.
- She discusses the importance of the orchestration between what the marketing team does and what sales needs.
- Salesloft is a tool that is used internally for driving a lot of discussion and orchestration, and how salespeople connect with prospects.
- STRIVR really focuses on the long-term vision of their customer, there are a lot of qualification steps required to become a fit.
Key Points
- Veronique said “We’ve developed really a methodology that is based on learning and development expertise. So how do you train people, how do you use some of the unique benefits of VR to train people?”
- Veronique quoted that “We’re all brand ambassadors and it’s really something I truly believe in.”
Resources
- Veronique Lafargue: LinkedIn
- STRIVR: Website
- Salesloft: Website
- Motion: Ultimate Thought Leadership Course for B2B Tech Companies
