Episode 288: When ‘Cataclysmic Change’ Makes Your Services a Necessity with Sean Spicer at Agile IT

Episode Summary

Sean Spicer’s experience in digital marketing spans 20 years — and he hasn’t looked back.

On this episode of Tech Qualified, Justin Brown interviews Sean, who is the Director of Sales and Marketing at Agile IT, a company that provides cloud-first managed services.

His company has been at the forefront of the digital revolution for years. But recently some things have changed.

When the stay-at-home orders came in as COVID-19 started spreading in the US, the phones started ringing off the hook. Companies needed solutions for their sudden remote workforce — and they needed them fast.

“We’re in a really fortunate place that this is a solution we’ve offered, and now we’re just developing it a little bit more and delivering it a little bit faster,” he says.

For Sean, being able to provide essential services that allow people and their companies to work in safe conditions from their homes has also affected him personally, giving him renewed purpose: “Seeing those impacts and seeing how we’re actually helping instead of just being another technology company really gives me chills.”

Guest Profile


Key Insights

Episode Highlights

“I get to see a positive impact from what I do when I go to the office every day, to see that there’s an impact. Right now, we’ve enabled hospitals to send their non-essential workers home. We have intake specialists sitting at home instead of sitting in the hospitals. Seeing those impacts and seeing how we’re actually helping instead of just being another technology company gives me chills and really provides purpose to what I’m doing.”
“One thing to keep in mind is that it has to be authentic. It can’t be a marketing spiel or a press release saying, ‘Oh, we’re doing the sunshiny thing.’ It really needs to be true and done not for that selfish motive of what our marketing is going to look like six months down the line. But I don’t think companies even have the time to think about that right now. We’re in a time of such rapid pivots and almost cataclysmic change that you’re seeing the true character of companies come out.”
“We’ve had some very good initiatives around SEO, so we’re able to hit prospects at their time of need. We ranked top on Google, for example. Somebody reads this article, they see that there are things they can do, it’s fairly in-depth but not highly technical, and there’s a video demo that goes with it. They get a taste and they know what’s possible, but they don’t know how to do it themselves. So, at that point, they engage with us.”
“After the blog, and once somebody is engaged with us, a lot of these blogs I’ve turned into PDFs, and we call them, ‘blooks.’ They’re not really your standard ebook with all the graphs and everything, but it’s an easily digestible and easily shareable PDF.”
“I don’t even think it’s a challenge to balance. It’s almost like carrying a 20-pound weight in each arm. They carry each other. By being part of the sales cycle, I’m able to identify unique needs. So, we’re getting 20,000 hits on licensing, but there’s a whole lot of interest in this particular license, and because I get to see that, then I can generate the content, and it just works as a perpetual cycle.”
“Generally, I’ll know about three or four months before we’re going to start bringing something new out to market and I’ll start to generate teaser content. Occasionally, the teaser content is too good, and we’ll have leads before we have a product ready, which is a great problem to have, but generally it takes sometimes six to eight months to really get solid SEO results. So PPC is to provide that initial bit of traffic first.”

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