Episode Summary
Sean Spicer’s experience in digital marketing spans 20 years — and he hasn’t looked back.
On this episode of Tech Qualified, Justin Brown interviews Sean, who is the Director of Sales and Marketing at Agile IT, a company that provides cloud-first managed services.
His company has been at the forefront of the digital revolution for years. But recently some things have changed.
When the stay-at-home orders came in as COVID-19 started spreading in the US, the phones started ringing off the hook. Companies needed solutions for their sudden remote workforce — and they needed them fast.
“We’re in a really fortunate place that this is a solution we’ve offered, and now we’re just developing it a little bit more and delivering it a little bit faster,” he says.
For Sean, being able to provide essential services that allow people and their companies to work in safe conditions from their homes has also affected him personally, giving him renewed purpose: “Seeing those impacts and seeing how we’re actually helping instead of just being another technology company really gives me chills.”
Guest Profile
- Name: Sean Spicer
- What he does: At Agile IT, Sean Spicer heads both the sales and marketing departments, integrating two sides of the business that he believes should help carry each other.
- Company: Agile IT
- Noteworthy: For Sean, the social impact of his work is important. He’s worked for several companies in social good industries, and in his current role, he’s found a sense of purpose in the help he can provide people during the current health crisis.
Key Insights
- Sean says that Agile IT’s services haven’t changed but what has is the speed with which they are able to roll through a sale. Normally a deal can take between 45 and 60 days. But now that there is an unprecedented demand, things are moving much faster. Businesses are forced to transform, so demand is up.
- Marketing at Agile IT is not only about collaborating with the sales team but also making sure they keep communication with engineers open, Sean says. Once a project is about 75% done, they will typically hear back from engineers to make sure they are making informed decisions. Their goal isn't just to migrate people, he says, but to create true business outcomes from IT transformation.
- Content, for Sean, must be useful. He’s not focused on listicles and quick reads. He wants readers to find something actionable and educational no matter what. As a marketer, he enjoys engaging with readers and sharing ideas beyond the explicit production of the content.
Episode Highlights
- Purpose-driven IT
- Letting your true colors shine
- Working the SEO angle to get the right clients
- Digestible digital material - a blog/ebook combo
- The sales/marketing balance
- Ahead of the content game with pay-per-click