A great product is easy to sell, says Chris Gaebler, CMO of Marketing at Guardicore, a data center and cloud security company.
On this episode of Tech Qualified with Justin Brown, Gaebler discusses collaboration with channel partners, the ways he maintains those relationships and the exploding creativity coming out of changes in the industry following COVID-19 restrictions.
“We’re a leading cybersecurity company. It’s an easy product or a solution to be a marketer of because it’s really good, so I would say it’s really fun to be a marketer in a company whose product is so good,” he says.
Chris was quick to come up with creative solutions for marketing during a pandemic and maintaining relationships at a distance. Chris believes marketers will be forced to push their creativity even further as the state of the world continues to evolve amidst the pandemic.
“I think we’re actually moving quickly beyond that to the post-COVID era kind of communication, which is like, what is the new value you can offer your customers?” he says.