Audio has always been Jaclyn Schiff’s favorite way to consume information. Whether it was a book on tape or early versions of podcasts, she was right there listening — donning a cassette player or nestled up by her desktop computer.
With about 15 years of combined experience in journalism and content marketing, Jaclyn started PodReacher — a company that helps podcasters increase their brand visibility by turning each episode into engaging content for their website.
“I think any savvy marketer in 2020 understands that content today is about getting in front of audiences in the format they prefer and wherever it is they hang out,” Jaclyn says. It’s not enough to just record a podcast, hit publish, and call it a day.
In this episode, Jaclyn breaks down why every podcaster needs to transform each episode into meaningful content to post on their website and across social media.
Jaclyn also talks about what it takes to create a successful podcast, why turning podcasts into content is beneficial for SEO, plus how it fits into your overall marketing strategy and helps build a loyal customer base.