Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company’s bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company.
“If a customer can’t find the products that they’re looking for, you’ve basically lost them. They have, little to no attention span these days,” says Dan.
Calling on his experience at Searchspring and as an e-commerce and marketing consultant for16 years, Dan provides tips on merchandising. He also discusses how Searchspring works with e-commerce teams to provide the tools and services to enable them to succeed. He describes how Searchspring is building relationships, becoming a thought leader in the e-commerce industry, and creating a community among e-marketers. He also gives hints about what the company’s recent merger with Nextopia will mean for the industry.
“We actually have a very long list of channels that we operate through. We do have an outbound team, SDR BDR. We also, you know, have full inbound, social paid retargeting thought leadership, eBooks webinars. We do a lot of trade shows and events. This company was pretty much founded on trade shows and events. … It’s really about networking and getting to know those people. The e-commerce industry is a very tight-knit, close community.
And so it’s really about building those relationships. We leverage press quite a bit and we have an extensive partner network. “