How to get the most out of your freelancer partnerships with Brooklin Nash

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Episode Summary

There are more and more companies that are deciding to work with freelancers instead of traditional full-time employees. And we can expect the need for freelancers to continue to grow even in the years to come. It’s pretty obvious why this partnership model is so appealing to both businesses and contractors: greater independence and flexibility are just some of the perks.

But anyone that has either been a freelancer or hired one knows it’s not all rainbows and unicorns. Just like any business relationship, freelancing demands hard work, time, and dedication. And it requires a commitment on behalf of both parties.

In this episode of the Content Logistics podcast, Camille Trent introduces Brooklin Nash, the Head of Content at Sales Hacker and Outreach. During his 7+ years of content marketing experience, Brooklin has been both a freelancer and an employer. Camille and Brooklin discuss the most common mistakes businesses make when hiring freelancers, why some partnerships go wrong, and how to hire good freelancers for your projects.

Guest Profile


Key Insights

Episode Highlights

Anyone can benefit from hiring freelancers

“I think nearly any marketer could benefit from outsourcing some pieces to a freelancer or multiple freelancers if they have the budget. I mean, if you’re a marketing team of one, you can scale yourself. Exactly what I was talking about, spend some time putting thought into who to work with and how to work with them, and then after a few months, you’re off to the races. If you’re a large marketing team, likely, you have all of these different channels. […].

So even then, a content marketing manager would benefit from outsourcing to freelance writers, demand gen would benefit from having a designer to outsource things too. So I think nearly anybody would benefit.”

The importance of a comprehensive writer’s guide

“I think before you bring it, maybe not before, but at least alongside you bring in a freelancer on board, you should have a writer’s guide or editorial guidelines in place. So it’s not just, ‘Here’s the brief for this piece.’ It’s, ‘Here’s everything you need to be a successful writer at Sales Hacker, with Outreach. […] It covers resources that they can look at internally. It covers top blog posts, it covers audience and messaging and tone and voice, and all these pieces that I think to set a new freelancer up for success, you need to have in place. You need to be able to point them in the right direction for getting up to speed with the broader picture and not just what the parameters of the initial project are.”

Inconsistency is a deal-breaker for freelancers

“If we say this project is for two articles a month, and then after the sixth or seventh month, I have to ping them, by the 10th or 11th of the month and be like, ‘Hey, are we still moving forward with the content this week, this month?’ If I have to do that too many times, then that would typically make me leave ’cause I just needed consistency, and I know what my bandwidth is, and I feel my bandwidth up, and that’s what it is. So then, all of a sudden, if there’s a gap there, it’s not worth it on my end.”

Give positive feedback to freelancers too

“Anytime there’s a little comment, that’s like, ‘Oh, this is great!’ Or, ‘I love this phrase.’ If you’ve never been a freelancer, I cannot tell you, that makes my day and sometimes my week every time that happens. Because we rarely get that kind of feedback. Even if we get great feedback for the overall project, it’s not like, ‘Oh, I love this phrase.’ And if you’re a freelance writer, that’s why you got into writing, and you enjoy those pieces of it.”