Episode Summary
Welcome to the new and final episode of Rep Your Brand. This may be the show’s final episode, but it is not Nick Bennett’s last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what’s cooking in Nick Bennett’s podcast kitchen.
In this final episode, Nick shares what motivated him to start Rep Your Brand and what made him decide to end it. He also gives us a sneak peek into a new show that will be launched in December.
Guest Profile
- Name: Nick Bennett
- What he does: Nick is the director of Evangelism & Customer Marketing at Alyce.
- Company: Alyce
- Noteworthy: Nick has spent the last decade building his career in marketing, specifically field marketing. However, once he started the Rep Your Brand podcast, the audience considered him a personal branding guy. And now, Nick’s decided that it’s time for a change. So even as Rep Your Brand ends, a new show is just around the corner and will be all things marketing. After all, as Nick explains, he wants to be known as a marketer.
Key Insights
- The conversations I had on the show were priceless. This once again proves that knowing how and where to look for the guests is critical for podcast creation. After all, hosts choose guests that bring value to the audience and help them grow as individuals and professionals. But, as Nick says, hosts also learn plenty from those encounters. ''All these guests that I've had, people like Dave Gehart, Chris Walker, Justin Welsh, Kyle Coleman, Andreas from Shield, and Daniel Murray. There have been so many incredible guests over the last two years I've personally learned a ton from.''
- I'm starting a new show. Although Rep Your Brand ends here, Nick continues his podcasting journey on another show that will premiere in December. ''I won't go into too many details specifically about it, but I can say that we're going to be calling it The Anonymous Marketer. The goal of the show is to have B2B marketers come and anonymously submit questions, whether specific tactical marketing questions, career-related, personal branding, or building an audience. So, it's anything a B2B marketer has on their mind that they want to get feedback on or jam on and riff on.''
- If you want to start a show, turn to the podcast production experts. And as Justin Brown, one of the co-founders of Motion, says, ‘It takes a village to produce a podcast.’ Nick shares what it was like partnering with a podcast agency. ''I couldn't do this without the partnership with Motion because I have no clue how to edit a podcast or anything like that. And having a support system to do all these things has allowed me to create this show and add value to people's lives. And I can't tell you how many DMs and messages I get that say, 'Thank you so much for the podcast. I've learned so much from you and XYZ guests.' And it's been a great piece to keep everything in one spot.''
Episode Highlights
Why I Started the Rep Your Brand Podcast
”Two years ago, we were in the thick of a pandemic, and everyone was turning to building their personal brands and an audience. And as someone who has created content on LinkedIn for three years, I have seen firsthand the doors [a podcast] can open.
My thought was that if I can at least help other people, specifically other B2B marketers, realize the potential of having these guests talk about their experiences from a tactical perspective, it will help them figure out what they want to do or how to get started.”
The Show Brought So Much Value to Me and Hopefully You, the Listeners
”I’ve been able to get into conversations that I’ve never been able to be in before. I’ve been able to do many cool projects like this podcast. I’ve been able to do brand deals. I have a merch line. I’ve also been able to drive a ton of business for Alyce. I’ve been able to help so many other marketers that have been impacted by these layoffs and other issues that are going on, and find new roles. And to me, that is fulfilling.”
Why I’m Ending Rep Your Brand
”In January of 2023, it would have been two years since the first episode. […] It was at the peak of when personal branding was such a hot topic, and it is still an important topic.
For me, and I’m going to give you God’s honest truth. When I started creating content on LinkedIn, I was known as a failed marketer because I was always talking about failed marketing content.
Now, I had the podcast, and people started to categorize me as a personal brand person. So they took me away from the marketing aspect and put me on social media and the personal brand piece.
And that was cool. I was like, ‘Oh, that’s fun.’ But I don’t do this full-time. I’m a marketer at heart, and I want to continue to be a marketer and do amazing marketing work. So after a while, I was like, ‘I’m getting pigeonholed into being a social media person.’ And there’s nothing wrong with that. I just wanted to go back to being a marketer and being known as a marketer.”
