Get the most from your company's podcast.

Podcast strategy

Podcast marketing: 13 ways you can grow your company’s podcast

To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let’s not forget; you must convince your CEO it’s the right move.

It’s a lot of work. I’ve seen it firsthand as I’ve helped launch over 60+ podcasts at Motion over the last few years.

But even though it’s a huge relief when you hit “publish” on your first episode, that’s not where the work stops.

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Podcast production

Build rapport with your video podcast guest: The power of eye contact with Plexicam

If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.

But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.

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Podcast strategy

Podcast Business Plan: The key to convincing your CEO to invest in a podcast

You have a great idea for a company podcast, but how do you persuade your boss to greenlight the project?

You likely have two options.

On one hand, you can do a project on your own first.

On the other hand, if you don’t want to pursue a personal project to test the waters, you can create a well-thought-out podcast business plan.

And while it may be tempting to jump right into creating and recording episodes, it’s important to carefully consider the goals, target audience, content strategy, marketing and promotion tactics, budget and resources, and performance monitoring plan for your podcast.

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Podcast strategy

Business podcast interview questions 101: 8 types of questions to draw out your guests’ best stories

As a business podcast host, one of your main goals is to create engaging and informative conversations with your guests. You want each guest to feel like they had a unique experience on your company’s show.

A key component to better and more interesting conversations is asking the right questions. By choosing the right questions, you can draw out your guests’ best stories, insights, and expertise, creating a more interesting and valuable experience for your listeners (or viewers…if you also produce a video podcast).

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.