Get the most from your company's podcast.

Content Marketing Tips

How to Get a Business Podcast on Apple, Spotify, Google Play and Stitcher

You’ve done your research on B2B podcasting. You’ve established your podcast’s brand identity. You’ve recorded and edited your first few episodes and now you are ready to send your new podcast out into the world. But how do you do that?
Don’t worry. You’ve already done the hardest part of making a podcast. The process of getting it out to your listeners is pretty easy. This guide will walk you through the steps of getting your podcast hosted and published on all the major platforms.

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Content Marketing Insights

How to Create a Name and Establish a Brand for Your Company’s Podcast

Podcasts have exploded in the past few years. More than half of the US population has listened to at least one, and 16 million Americans describe themselves as “avid” fans.

And B2B podcasts are increasingly popular too, with 13 million households listening in on a regular basis. But with so many businesses already releasing their own podcast material, how can you establish a brand for yours and help it stand out?

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Content Marketing Insights

How to repurpose content from your branded podcast episodes

Planning, researching, recording, editing, and publishing a high-quality branded podcast takes time. But the biggest mistake marketers make with a branded podcast has nothing to do with the time invested.

It’s about what marketers DON’T DO after the podcast episode is published.

A podcast episode is so much more than a single audio file. However, most marketers just hit “publish” and distribute the audio from their podcast hosting provider. They don’t take it any further once the episode makes its way to Apple, Spotify, Google and other podcast platforms.

When you invest the time it takes to produce a high-quality podcast episode for your company, you’re better off squeezing as much “juice” from it as you can. And that’s where repurposing content comes into the picture.

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Content Marketing Insights

Why You Should Create an Online Community for B2B Customer Outreach

An online community is any group, formal or informal, of individuals that have something in common or are joined by an interest in a particular kind of content. When applied to your ideal B2B customer profile, an online community is your purposeful effort to connect with the group of people who is most likely to use and love your products and services.

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Content Marketing Best Practices

How to Choose a Host for Your Business Podcast

Podcasts require frequency. To retain listeners and get results you have to put out content regularly for your audience. Podcasts can be daily like the B2B Growth podcast. 2-3 times per week like Tech Qualified. Or they can even be weekly or once every two weeks.

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Content Marketing Insights

The Journey to Creating a Trusted B2B Technology Content Agency

During a recent podcast interview with Jake Jorgovan, I had an opportunity to talk about the many iterations of our service model and how we got to this point. I also had a chance to breakdown some of the best ways to use a podcast or video series for both demand generation and long-term thought leadership.

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.