Get the most from your company's podcast.

Podcast strategy

Why blogs vs. podcasts? Use your podcast to power your company’s blog.

Blogs and podcasts are both powerful marketing tools for B2B SaaS companies. And while company blogs have been around for a long time, podcasting has quickly become one of the most popular ways for people to consume content. There’s something for everyone, whether you’re looking for education, entertainment, or simply an escape from reality.

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Podcast strategy

Start a podcast: A winning strategy for your company’s show

I ran a video agency for over a decade. But when I decided to start a podcast for the first time, I didn’t know where to begin.

And if you’re a marketer on a small, scrappy team, you might be in the same position. Podcasting probably isn’t a part of your core set of skills. Instead, I’m guessing you come from a background in content marketing, paid advertising, demand generation, or a handful of other disciplines. And if you’re tasked to start a podcast, it’s unfamiliar territory.

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Podcast strategy

Solo podcast episodes: Take a break from interviews and share your own perspectives

A podcast allows you to use genuine conversations to create content for your company. Interviews help capture the expertise of industry leaders and these conversations can even power your company’s entire content marketing flywheel.

But sometimes it’s hard to share your company’s point of view if your show mostly relies only on an interview podcast format. 

A solo podcast episode format breaks away from the standard interview podcast approach and gives the microphone to one person.

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Podcast strategy

Get creative & stand out with these 6 video podcast formats

A podcast can power your company’s entire content marketing strategy. And it can serve as the connected tissue between your audio, written, and video content. 

But a lot of marketers get stuck in a rut with one podcast format. They don’t explore different types of podcasts. And they lose interest because the show feels too routine.

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Podcast strategy

YouTube podcasts: Go beyond audio and create a show for your ideal customer

A podcast is a great way to share information with your customers. And it helps showcase the expertise within your organization.

But a podcast is not just an audio channel.

When you create a show, your company can reach customers on Youtube, engage more customers on social media, and enrich existing written content. Take one genuine conversation and build an entire content marketing flywheel. 

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Podcast strategy

How to find your company’s podcast niche and help your ideal customers

In 2021, creating and maintaining a website for your business is practically the second step after “write a business plan.” If you don’t have a place online for potential clients, investors, and others to find you, you might as well not exist.

So when an acclaimed marketer and podcaster like Christopher Lochhead says not having a company podcast is like not having a website, you should find a mic and hit record pronto (after reading this article, of course).

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.