B2B marketers on small, scrappy teams have to wear a lot of different hats. And in order to get the best information, you rely upon a combination of Google, communities and your peers.
But when it comes to producing a new podcast for your own company, many marketers can’t find a reliable source. If you search Google, you’ll find a ton of resources for independent podcasters or hobbyists. And if you reach out to peers, you’ll find that companies are still trying to figure out the best approach to launching a business podcast.
So if you’re looking at producing a podcast for your company, what’s the best step-by-step process available? How can you get to that first episode and reach your target audience?