CASE STUDY

Food Marketing Institute

For food retailers, wholesalers and suppliers of all types and sizes, the Food Marketing Institute leads the way in providing comprehensive programs, resources, guidance, advocacy and services for the food, pharmacy and grocery retail industry.

Video Production
Web Design
Advertising

Objectives

One of the organization’s premier pieces of research is the annual Grocery Shopper Trend report. The report highlights findings on where and how consumers grocery shop while providing additional perspectives on current issues.

During this engagement, we developed a video marketing campaign to encourage distribution of the report. The project helped garner downloads and downstream sales for the organization.

Results

Established the overall visual framework for the campaign.

Produced a series of live action videos (with integrated graphics) for various landing pages.

Designed the organization's primary landing page used during the campaign.

Produced a short video used on major advertising channels such as Facebook.