CASE STUDY

Smart Software

Smart Software is a leading provider of demand planning, forecasting, and inventory optimization solutions. The company helps customers utilize their corporate data including sales history, demand signals, supplier transactions, and more to better forecast demand, optimize inventory, and identify opportunities to improve operational efficiency.
Video Production
Advertising
Smart-Software-video-floating-v1

Objectives

When working with Smart Software, we were tasked to develop a video advertising campaign. The B2B campaign aimed to reach key decision-makers using an omni-channel approach on LinkedIn, Facebook and Google.

We went through a creative process to build an approach to the campaign, develop scripts for the videos and produce a series of animated pieces for paid advertising purposes.

Results

Established the overall visual framework for the campaign.

Produced two short animated videos to serve as campaign assets on LinkedIn, Facebook and Google.

Produced a short animated explainer video to boost conversions on the campaign's primary landing page.