Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2020. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

October 19, 2021
With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It’s a platform where you can boost your career through networking, connections, and content creation. But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?
October 5, 2021
Some employees start their own brand while they are still working for a certain company. Others are dedicated to side hustles. But they share the same goal — becoming the best at what they do without sacrificing their primary job or side projects. But these side ventures are not always accepted by C-levels because they are afraid that the student might become the master.. This fear often stems from the executives’ insecurity regarding their leadership role, and often has nothing to do with the employee’s skills or ability to do a job. In this episode of Rep Your Brand, Nick Bennett welcomes Kyle Lacy, the Chief Marketing Officer at Lessonly, powered by Seismic. Nick and Kyle delve into the process of building your own brand, explain the 80/20 rule, and highlight the importance of building a community.
September 21, 2021
When it comes to achieving success on social media, what is more important: the quantity or the quality of posts you publish? Of course, many will argue that quality always beats quantity. However, it doesn’t mean you can publish one post and repost it for the rest of your life. But should you, in general, republish your content? According to our guest Ross Simmonds, “the life cycle of an article doesn’t end when you press publish. “If your post is valuable, you can publish it repeatedly because today’s audience may not be tomorrow’s audience. Each day is an opportunity for someone new to come across your content and use it as a valuable learning source.
September 7, 2021
”People love to hear about failure just as much as success,” says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you’ll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection. Being a VP of sales and managing multiple teams in Scott’s case meant taking care of each member and advocating equality. That’s why he is against creating fake images of ourselves, whether online or in the physical world.
August 24, 2021
There are many different ways to build a personal brand – from publishing social media posts to establishing yourself as a keynote speaker. However, there is one method that not many marketers use to its fullest potential – podcasts. So why and how have podcasts become one of the most powerful ways for building a personal brand? “Podcasts give me access to people smarter than me,” says Ashley Levesque, the VP of Marketing at Banzai and the Host of SaaS Breakthrough Podcast. Ashley believes that podcasts help both marketers and brands learn about cutting-edge tactics through genuine conversations. Podcasts also enable hosts to meet many inspirational people and connect industry leaders with their audience.
August 10, 2021
When someone has a considerable number of followers, people usually think, ”Oh, it’s easy for them.” However, all those followers didn’t appear overnight. Also, anyone can build a large community; it only depends on how determined you are. So, if you want to learn how, tune in to this latest episode of the Rep Your Brand podcast because our guest is Jared Robin, a Community-Led Evangelist. Jared lost his job right before the pandemic hit, but it wasn’t a surprise for him. So, once he realized “the end was near,” he started connecting with people and building networks outside of his job. He became more active on LinkedIn, and soon after, the journey called RevGenius began. RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!