Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2022. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

It’s no secret that having a strong personal brand can get you places in business. And we’ve all seen endless examples of thought leaders and influencers landing their dream jobs because of their online reputation (we even have one of them with us today). But did you know that there are companies that encourage their employees to build personal brands and share their expertise with the world?
Every experienced content creator who shares their content on LinkedIn would probably agree that posting frequently is key to success. But, what happens when your activity is so high that it awakens suspicions and amounts to a violation of the platform’s terms and conditions. In this episode of Rep Your Brand, Camille Trent joins our host Nick Bennett to share what it was like to be suspended on LinkedIn, why she was banned, and how she managed to recover her account.
Building a personal brand is undoubtedly critical for anyone paving their path in the B2B space. In fact, most companies today encourage their employees to build one because nothing represents your business better than employees eager to grow as professionals while advocating for your company, its vision, and goals. But what does it take to build a personal brand? It may surprise you or sound like a cliche, but being yourself is the key. Of course, you can’t neglect algorithms and trends, but you should never follow them at the cost of your authenticity. Remember, quality content always finds its way to the audience. In this episode of Rep Your Brand, Ding Zheng joins our host Nick Bennett to discuss the importance of building a personal brand, what inspired him to become a salesperson, and what it is like to be a rapper in the B2B space.
With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It’s a platform where you can boost your career through networking, connections, and content creation. But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?
Some employees start their own brand while they are still working for a certain company. Others are dedicated to side hustles. But they share the same goal — becoming the best at what they do without sacrificing their primary job or side projects. But these side ventures are not always accepted by C-levels because they are afraid that the student might become the master.. This fear often stems from the executives’ insecurity regarding their leadership role, and often has nothing to do with the employee’s skills or ability to do a job. In this episode of Rep Your Brand, Nick Bennett welcomes Kyle Lacy, the Chief Marketing Officer at Lessonly, powered by Seismic. Nick and Kyle delve into the process of building your own brand, explain the 80/20 rule, and highlight the importance of building a community.
When it comes to achieving success on social media, what is more important: the quantity or the quality of posts you publish? Of course, many will argue that quality always beats quantity. However, it doesn’t mean you can publish one post and repost it for the rest of your life. But should you, in general, republish your content? According to our guest Ross Simmonds, “the life cycle of an article doesn’t end when you press publish. “If your post is valuable, you can publish it repeatedly because today’s audience may not be tomorrow’s audience. Each day is an opportunity for someone new to come across your content and use it as a valuable learning source.

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!