Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2022. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

”People love to hear about failure just as much as success,” says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you’ll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection. Being a VP of sales and managing multiple teams in Scott’s case meant taking care of each member and advocating equality. That’s why he is against creating fake images of ourselves, whether online or in the physical world.
There are many different ways to build a personal brand – from publishing social media posts to establishing yourself as a keynote speaker. However, there is one method that not many marketers use to its fullest potential – podcasts. So why and how have podcasts become one of the most powerful ways for building a personal brand? “Podcasts give me access to people smarter than me,” says Ashley Levesque, the VP of Marketing at Banzai and the Host of SaaS Breakthrough Podcast. Ashley believes that podcasts help both marketers and brands learn about cutting-edge tactics through genuine conversations. Podcasts also enable hosts to meet many inspirational people and connect industry leaders with their audience.
When someone has a considerable number of followers, people usually think, ”Oh, it’s easy for them.” However, all those followers didn’t appear overnight. Also, anyone can build a large community; it only depends on how determined you are. So, if you want to learn how, tune in to this latest episode of the Rep Your Brand podcast because our guest is Jared Robin, a Community-Led Evangelist. Jared lost his job right before the pandemic hit, but it wasn’t a surprise for him. So, once he realized “the end was near,” he started connecting with people and building networks outside of his job. He became more active on LinkedIn, and soon after, the journey called RevGenius began. RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.
Never underestimate the power of words. Words can build or break apart our relationships; they can lead businesses to success or failure. It all depends on how you use them. In this episode of Rep Your Brand, Tara Horstmeyer shares her professional journey and what sparked her to become a writer. She also talks about the importance of community and how, no matter what industry you are in, building high-quality relationships is a proven formula for success.
Building an online presence is important if you want your business to last. A personal brand provides a face to an otherwise faceless company. However, there are lessons you should learn before creating a personal online presence. In this episode of Rep Your Brand podcast, Peep Laja reveals how and why you should take advantage of social media to build your own personal brand. Peep uncovers how adopting a habit of posting leads to success. And he also encourages young professionals to believe in themselves and to not be afraid to make mistakes. In fact, according to Peep, changing your mind is a sign of strength. Peep and host Nick Bennett also discuss why companies should encourage their employees to work on their personal brand. Peep pinpoints how people don’t relate to faceless businesses; they relate to other people.
Is Gaetano DiNardi one of the most polarizing professionals in the world of B2B marketing? Some may argue that he is. In this episode of Rep Your Brand, Nick Bennett captures some of the thoughts Gaetano has on capturing and sharing your point of view. As the Head of Growth and Demand Gen at Nextiva, Gaetano is not obsessed with calendars and schedules, it’s more about what’s happening right now. And that’s how he organizes his social media presence. Gaetano talks about how your point of view plays a more vital role than having a strong opinion. On the other hand, he doesn’t think people should be too noisy or visible on social channels. He encourages people to have a balance and to post when they want to share something valuable and impactful. That way, one can make a positive impression on followers. In this episode, we also uncover Gaetano’s preferences around LinkedIn or Twitter. And we reveal the people who inspired him to become better at what he does.

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!