Building a personal brand is undoubtedly critical for anyone paving their path in the B2B space. In fact, most companies today encourage their employees to build one because nothing represents your business better than employees eager to grow as professionals while advocating for your company, its vision, and goals. But what does it take to build a personal brand? It may surprise you or sound like a cliche, but being yourself is the key. Of course, you can’t neglect algorithms and trends, but you should never follow them at the cost of your authenticity. Remember, quality content always finds its way to the audience. In this episode of Rep Your Brand, Ding Zheng joins our host Nick Bennett to discuss the importance of building a personal brand, what inspired him to become a salesperson, and what it is like to be a rapper in the B2B space.

With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It’s a platform where you can boost your career through networking, connections, and content creation. But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?

Some employees start their own brand while they are still working for a certain company. Others are dedicated to side hustles. But they share the same goal — becoming the best at what they do without sacrificing their primary job or side projects. But these side ventures are not always accepted by C-levels because they are afraid that the student might become the master.. This fear often stems from the executives’ insecurity regarding their leadership role, and often has nothing to do with the employee’s skills or ability to do a job. In this episode of Rep Your Brand, Nick Bennett welcomes Kyle Lacy, the Chief Marketing Officer at Lessonly, powered by Seismic. Nick and Kyle delve into the process of building your own brand, explain the 80/20 rule, and highlight the importance of building a community.

When it comes to achieving success on social media, what is more important: the quantity or the quality of posts you publish? Of course, many will argue that quality always beats quantity. However, it doesn’t mean you can publish one post and repost it for the rest of your life. But should you, in general, republish your content? According to our guest Ross Simmonds, “the life cycle of an article doesn’t end when you press publish. “If your post is valuable, you can publish it repeatedly because today’s audience may not be tomorrow’s audience. Each day is an opportunity for someone new to come across your content and use it as a valuable learning source.

”People love to hear about failure just as much as success,” says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you’ll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection. Being a VP of sales and managing multiple teams in Scott’s case meant taking care of each member and advocating equality. That’s why he is against creating fake images of ourselves, whether online or in the physical world.

There are many different ways to build a personal brand – from publishing social media posts to establishing yourself as a keynote speaker. However, there is one method that not many marketers use to its fullest potential – podcasts. So why and how have podcasts become one of the most powerful ways for building a personal brand? “Podcasts give me access to people smarter than me,” says Ashley Levesque, the VP of Marketing at Banzai and the Host of SaaS Breakthrough Podcast. Ashley believes that podcasts help both marketers and brands learn about cutting-edge tactics through genuine conversations. Podcasts also enable hosts to meet many inspirational people and connect industry leaders with their audience.