Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2022. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

In this episode of Rep Your Brand, the host, Nick Bennett, talks to Kyle Coleman. Kyle leads the Growth team at Clari – a combination of sales development, growth marketing, and revenue enablement. Kyle talks about the importance of building a personal brand. He believes personal brands have a positive impact on a company’s success as well. He also finds LinkedIn as the best platform for presenting himself. LinkedIn, as Kyle says, fits his business style, writing style, and target audience. Successful people usually act like success is a Zero-Sum Game, Coleman states. They believe someone’s success must come at the expense of someone else’s. That’s not true, the guest explains. The whole point of success is sharing your story and helping others achieve it. It is also the projection of how far you have come and what else you can do to be even more successful. Kyle and Nick mention another key to success, and that is personalization. Interlocutors conclude: hundreds of likes don’t matter. What matters is the impact you have on the people you interact with. If you’ve helped one person, you’ve done a tremendous job.
In this episode of Rep Your Brand, the host, Nick Bennett, talks to Daniel Murray, a senior manager of marketing operations at ServiceTitan. Interlocutors discuss the benefits of growing your brand on LinkedIn. Daniel shares the story about his beginnings on social media and the lessons he learned over time. Daniel explains why it is crucial to be consistent on every social platform. He thinks many people are afraid of failing on social media, but that’s part of the learning process. He also knows many people are not interested in building their online presence, and that’s ok. Success doesn’t come overnight, Daniel states. Therefore, he reminds listeners about the importance of engagement and responsiveness on social platforms. ”Don’t overthink it and just start,” Daniel advises.
The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story. And that’s where Christina Garnett, the Senior Marketing Manager, Offline Community & Advocacy at Hubspot, comes in. Not only does Christina know her way around social media and marketing, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It’s safe to say she’s the go-to marketer for audience intelligence, inbound marketing, and community building. In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.
What does having a personal brand really mean? There is no shortcut to becoming known on the Internet fast, but the key to personal branding is authenticity. Chris Walker, the CEO of Refine Labs, thinks that giving value to the people who already follow you is the most important part of the personal branding journey. But what does “giving value” mean for B2B marketers? For Chris, it’s all about whether his content helped someone. If you think that there is already too much good content on the Internet and that no one will listen to what you have to say, Chris is going to convince you otherwise. Nick Bennett chatted with Chris about personal branding during this episode of Rep Your Brand. The two cover a wide range of topics associated with personal branding, including content creation, how to build your personal brand, platforms to focus on and the impact a personal brand can have on a company’s revenue.
You can’t build your personal brand overnight. But the best time to start building it is NOW. You need to find a platform most suitable for presenting your products or services and figure out how to create content for the right audience. Andreas Jonsson, CEO, and co-founder at Shield explains why LinkedIn is the best platform if you are starting from scratch. All newcomers, Jonsson says, need to establish a habit of posting.

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!