The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story. And that’s where Christina Garnett, the Senior Marketing Manager, Offline Community & Advocacy at Hubspot, comes in. Not only does Christina know her way around social media and marketing, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It’s safe to say she’s the go-to marketer for audience intelligence, inbound marketing, and community building. In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.

What does having a personal brand really mean? There is no shortcut to becoming known on the Internet fast, but the key to personal branding is authenticity. Chris Walker, the CEO of Refine Labs, thinks that giving value to the people who already follow you is the most important part of the personal branding journey. But what does “giving value” mean for B2B marketers? For Chris, it’s all about whether his content helped someone. If you think that there is already too much good content on the Internet and that no one will listen to what you have to say, Chris is going to convince you otherwise. Nick Bennett chatted with Chris about personal branding during this episode of Rep Your Brand. The two cover a wide range of topics associated with personal branding, including content creation, how to build your personal brand, platforms to focus on and the impact a personal brand can have on a company’s revenue.

You can’t build your personal brand overnight. But the best time to start building it is NOW. You need to find a platform most suitable for presenting your products or services and figure out how to create content for the right audience. Andreas Jonsson, CEO, and co-founder at Shield explains why LinkedIn is the best platform if you are starting from scratch. All newcomers, Jonsson says, need to establish a habit of posting.