Done-for-you video series and podcasts for small scrappy B2B marketing teams. We plan, create, and manage content you’re proud to share with customers.https://motionagency.io/https://motionagency.io/youtube-for-b2b/https://motionagency.io/youtube-for-b2b/Most B2B marketers look at the YouTube platform and see a world that just doesn’t fit the way they do business.Wed, 17 Dec 2025 07:44:23 GMTContent Marketinghttps://motionagency.io/from-expertise-to-influence-own-brand/https://motionagency.io/from-expertise-to-influence-own-brand/Turn expertise into LinkedIn influence with real strategies for owning your brand, building trust, and unlocking new opportunities.Wed, 05 Nov 2025 13:56:40 GMTContent Marketinghttps://motionagency.io/scalable-expert-led-content-engine/https://motionagency.io/scalable-expert-led-content-engine/Learn how to streamline expert-led content with repeatable systems that build trust, reduce friction, and scale your marketing impact.Mon, 03 Nov 2025 14:16:24 GMTContent Marketinghttps://motionagency.io/stop-the-scroll/https://motionagency.io/stop-the-scroll/It has never been easier to post, but getting anyone to pause and care about your message is harder than ever. To dig into how to overcome that challenge, I chatted with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing. Jimi has helped thousands of brands craft content that draws people in.…Mon, 06 Oct 2025 12:48:12 GMTContent Marketinghttps://motionagency.io/generosity-b2b-content-strategy/https://motionagency.io/generosity-b2b-content-strategy/The pressure for quick wins never lets up in B2B marketing. Every new quarter brings a scramble to prove your value, but with that urgency comes a nagging question: Are you building real trust with your audience, or just chasing the next metric? Few people have explored this tension as deeply as David Ebner, President…Tue, 23 Sep 2025 09:15:49 GMTContent Marketinghttps://motionagency.io/repurposing-content-mistakes/https://motionagency.io/repurposing-content-mistakes/Getting more ROI from your content isn’t about working harder or jumping on every channel. It’s about building a smarter, repeatable approach to repurposing, one that keeps your ideas in motion well past their “launch day.” Over time, I’ve seen the same mistakes stall strong marketing teams. If you want your content to reach…Thu, 28 Aug 2025 09:23:23 GMTContent Marketinghttps://motionagency.io/how-to-scale-brand-voice-across-teams-channels-and-markets/https://motionagency.io/how-to-scale-brand-voice-across-teams-channels-and-markets/A group of diverse B2B marketing professionals collaborating in a modern office, laptops and coffee cups on the table, representing teamwork and the global nature of scaling brand voice.Mon, 18 Aug 2025 10:39:45 GMTContent Marketinghttps://motionagency.io/b2b-video-content/https://motionagency.io/b2b-video-content/You don’t need a studio setup or a video production agency to start publishing video content. If your team has recorded a webinar, a customer interview, or even a sales call, you already have what you need. This guide shows you how to turn raw, existing footage into a steady stream of LinkedIn clips, blog…Tue, 05 Aug 2025 08:57:44 GMTContent Marketinghttps://motionagency.io/3-mistakes-that-sabotage-b2b-podcasts/https://motionagency.io/3-mistakes-that-sabotage-b2b-podcasts/Almost 90% of B2B podcasts stop before episode three. Not because teams run out of ideas. Because they lose momentum. B2B companies already face long sales cycles and tight bandwidth. A podcast is a great way to build trust with buyers. The podcasts that last focus on one thing: being useful. They show up regularly,…Thu, 31 Jul 2025 10:53:51 GMTContent Marketinghttps://motionagency.io/founder-led-content/https://motionagency.io/founder-led-content/Founder-led content builds trust—but busy founders don’t have time to write or record. Discover scalable ways to capture their voice and drive results.Thu, 31 Jul 2025 10:24:32 GMTContent Marketinghttps://motionagency.io/podcast-marketing-strategy/https://motionagency.io/podcast-marketing-strategy/Build a B2B podcast marketing strategy with repeatable systems, content repurposing, and real audience growth tactics.Thu, 31 Jul 2025 09:45:56 GMTContent Marketinghttps://motionagency.io/book-b2b-podcast-guests/https://motionagency.io/book-b2b-podcast-guests/Struggling to book B2B podcast guests? Learn how to build a scalable system to source, vet, and secure top voices that grow your show and boost content ROI.Thu, 31 Jul 2025 09:23:59 GMTContent Marketinghttps://motionagency.io/outsource-content-creation/https://motionagency.io/outsource-content-creation/Learn how to effectively outsource content creation for B2B marketing to boost quality, meet deadlines, and scale output without overloading your internal team.Mon, 28 Jul 2025 10:50:26 GMTContent Marketinghttps://motionagency.io/repurposing-interview-content/https://motionagency.io/repurposing-interview-content/Your next campaign is hiding in a conversation you already had—an interview with a customer, a product demo, a team brainstorm. These conversations are either gathering digital dust or either never got captured at all. You likely don’t have time to chase fresh content every week. But one well-planned interview can give you a…Mon, 28 Jul 2025 10:03:54 GMTContent Marketinghttps://motionagency.io/how-to-pitch-a-podcast/https://motionagency.io/how-to-pitch-a-podcast/Learn how to pitch a B2B podcast to company leadership with a clear business case, smart positioning, and a step-by-step plan to secure executive buy-in.Fri, 18 Jul 2025 15:33:42 GMTContent Marketinghttps://motionagency.io/b2b-video-agency/https://motionagency.io/b2b-video-agency/Compare top B2B video agencies and find the right partner to scale content, boost visibility, and support your marketing goals.Fri, 18 Jul 2025 15:20:18 GMTContent Marketinghttps://motionagency.io/podcast-marketing-services/https://motionagency.io/podcast-marketing-services/Explore the top podcast marketing services for B2B brands. Learn what to look for in an agency, compare top providers, and turn your podcast into a lead-generation engine.Fri, 18 Jul 2025 14:22:26 GMTPodcast strategyhttps://motionagency.io/the-future-of-ai-in-podcasting-enhancing-content-creation-and-distribution/https://motionagency.io/the-future-of-ai-in-podcasting-enhancing-content-creation-and-distribution/In a recent episode of Recorded Content, host Ben Decowski dives into the intriguing conversation about AI and content creation with David Salib, the CEO and co-founder of Momento. Momento is an AI-powered content marketing platform designed to produce high-quality content for SEO and social media. The duo brings a fresh perspective on how the platform…Wed, 18 Oct 2023 05:37:07 GMTPodcast Productionhttps://motionagency.io/content-ideas-for-podcasts-35-strategies-to-keep-your-companys-show-alive-thriving-2/https://motionagency.io/content-ideas-for-podcasts-35-strategies-to-keep-your-companys-show-alive-thriving-2/Many branded podcasts experience ‘podfade’ — a scenario where your company’s show fades away after about seven or eight episodes. There are many reasons branded podcasts don’t make it past the first few episodes. But most of the time, this happens because the marketing team cannot generate a consistent flow of content ideas. At Motion, we’ve…Mon, 31 Jul 2023 14:42:39 GMTPodcast strategyhttps://motionagency.io/podcasting-for-thought-leadership-putting-a-spotlight-on-your-companys-expertise/https://motionagency.io/podcasting-for-thought-leadership-putting-a-spotlight-on-your-companys-expertise/I believe anyone with deep expertise can be a thought leader. But with so much noise and competition in the marketplace, it can be challenging to differentiate yourself from the crowd and establish yourself as a true leader in your industry. This is where podcasting can play a key role. For many companies, podcasting is a great…Mon, 06 Mar 2023 20:57:07 GMTPodcast strategyhttps://motionagency.io/podcast-metrics-demystified-how-to-measure-the-roi-of-your-companys-podcast/https://motionagency.io/podcast-metrics-demystified-how-to-measure-the-roi-of-your-companys-podcast/During the sales cycle, people often ask me what specific podcast metrics a company should consider. Here are a few questions that come up during an initial call: “How many downloads can my company expect from its first few episodes?” “What podcast metrics are most important?” “How can I measure the ROI of my company’s…Thu, 23 Feb 2023 20:48:44 GMTPodcast strategyhttps://motionagency.io/uncovering-the-hidden-costs-of-podcast-production-pricing/https://motionagency.io/uncovering-the-hidden-costs-of-podcast-production-pricing/Are you thinking of launching a podcast for your company? If so, pricing is probably on your mind. And if you’re on a small, scrappy marketing team, you’re probably trying to figure out what to do with in-house resources. Or, you’re evaluating whether a podcast agency could be the right fit for your budget. When launching a…Fri, 17 Feb 2023 20:33:00 GMTPodcast strategyhttps://motionagency.io/podcast-marketing-13-ways-you-can-grow-your-companys-podcast/https://motionagency.io/podcast-marketing-13-ways-you-can-grow-your-companys-podcast/To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let’s not forget; you must convince your CEO it’s the right move. It’s a lot of work. I’ve seen it…Sun, 05 Feb 2023 18:07:46 GMTPodcast strategyhttps://motionagency.io/build-rapport-with-your-video-podcast-guest-the-power-of-eye-contact-with-plexicam/https://motionagency.io/build-rapport-with-your-video-podcast-guest-the-power-of-eye-contact-with-plexicam/If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera. But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even…Tue, 31 Jan 2023 15:09:16 GMTPodcast Productionhttps://motionagency.io/building-a-guest-pipeline-of-inspirational-women-strategies-from-the-taking-the-lead-podcast/https://motionagency.io/building-a-guest-pipeline-of-inspirational-women-strategies-from-the-taking-the-lead-podcast/Are you tired of hearing the same voices in B2B SaaS? Then look no further than Taking the Lead, a podcast hosted by Christina Brady. Taking the Lead is shaking up the status quo and amplifying the voices of diverse and accomplished women in revenue. In this blog post, we get a behind the scenes look into…Sat, 21 Jan 2023 11:26:13 GMTPodcast strategyhttps://motionagency.io/podcast-business-plan-the-key-to-convincing-your-ceo-to-invest-in-a-podcast/https://motionagency.io/podcast-business-plan-the-key-to-convincing-your-ceo-to-invest-in-a-podcast/You have a great idea for a company podcast, but how do you persuade your boss to greenlight the project? You likely have two options. On one hand, you can do a project on your own first. And that’s what Jessie Lizak did. Jessie, the CMO of BDEX, appeared on an episode of Recorded Content and…Tue, 03 Jan 2023 15:34:41 GMTPodcast strategyhttps://motionagency.io/defining-your-podcast-audience-maximize-your-impact-with-buyer-amplifier-and-attention-personas/https://motionagency.io/defining-your-podcast-audience-maximize-your-impact-with-buyer-amplifier-and-attention-personas/Once an organization starts a podcast, marketers typically switch their focus to growth. They ask questions like, “how can I get more podcast downloads?” or “how can I get more views?” But I believe these questions focus on the wrong things. They focus on numbers, not the target audience. As a marketer, it’s important to understand…Mon, 02 Jan 2023 15:48:23 GMTPodcast Productionhttps://motionagency.io/business-podcast-interview-questions-101-8-types-of-questions-to-draw-out-your-guests-best-stories/https://motionagency.io/business-podcast-interview-questions-101-8-types-of-questions-to-draw-out-your-guests-best-stories/As a business podcast host, one of your main goals is to create engaging and informative conversations with your guests. You want each guest to feel like they had a unique experience on your company’s show. A key component to better and more interesting conversations is asking the right questions. By choosing the right questions, you…Sat, 31 Dec 2022 15:56:43 GMTPodcast strategyhttps://motionagency.io/from-niche-to-notable-how-to-use-a-podcast-as-part-of-your-thought-leadership-strategy/https://motionagency.io/from-niche-to-notable-how-to-use-a-podcast-as-part-of-your-thought-leadership-strategy/Thought leadership is about more than just being an expert in your field – it’s about sharing your knowledge and insights with others, and being viewed as a trusted source of information and guidance. One effective way to establish your company as a thought leader is through a podcast. Podcasts are a popular and convenient way for…Thu, 29 Dec 2022 16:21:46 GMTPodcast strategyhttps://motionagency.io/how-do-i-open-a-podcast-nine-ways-to-begin-a-podcast-interview/https://motionagency.io/how-do-i-open-a-podcast-nine-ways-to-begin-a-podcast-interview/An engaging conversation is a great foundation for a podcast episode. And when you have good rapport between the host and the guest, the audience gets a lot from the conversation, too. But one of the biggest challenges I faced during my earlier days in podcasting was with the opening phase of a podcast interview.…Sun, 11 Dec 2022 16:30:43 GMTPodcast ProductionPodcast strategyhttps://motionagency.io/how-to-test-your-remote-podcast-recording-software-and-equipment/https://motionagency.io/how-to-test-your-remote-podcast-recording-software-and-equipment/With remote podcast recording platforms like Riverside or SquadCast, you can capture interviews with subject matter experts from anywhere in the world. Building connections with industry influencers, prospects, and customers from the comfort of your home office has never been more accessible. But even though remote podcast recording platforms make capturing interviews easier, it’s still…Sat, 10 Dec 2022 16:41:22 GMTPodcast Productionhttps://motionagency.io/from-concept-to-screen-a-show-about-looking-great-on-video-podcasts/https://motionagency.io/from-concept-to-screen-a-show-about-looking-great-on-video-podcasts/A video podcast can power your company’s entire content marketing strategy. But I see B2B tech companies struggle over & over again with their video podcast setup. A subpar setup can have a negative impact on several things: Terrible First Impression: In the tech world, where innovation and professionalism are key, a low-quality video can instantly tarnish your…Sat, 10 Dec 2022 13:57:19 GMTPodcast Productionhttps://motionagency.io/how-to-improve-your-companys-podcast-after-each-episode/https://motionagency.io/how-to-improve-your-companys-podcast-after-each-episode/After a company records its first podcast episode, I often get asked, “What did you think?” And I used to stumble through some feedback. I picked a few things that stood out to me when listening to or watching the episode. But after a period of time, I realized I wasn’t helping customers that much.…Sun, 04 Dec 2022 16:56:36 GMTPodcast Productionhttps://motionagency.io/how-to-find-inspiration-for-your-companys-podcast-episode-topics/https://motionagency.io/how-to-find-inspiration-for-your-companys-podcast-episode-topics/Your company’s podcast doesn’t have to be a series of back & forth interviews. There are a lot of ways to share stories. And there are quite a few formats you can use to connect with your audience. But when you’re trying to plan out your podcast recordings, where do you go to get inspiration for…Sun, 06 Nov 2022 17:04:55 GMTPodcast Productionhttps://motionagency.io/how-to-prepare-before-hosting-your-first-podcast-episode/https://motionagency.io/how-to-prepare-before-hosting-your-first-podcast-episode/When new customers come to us for help with launching a podcast, we hear about the struggles. We learn about how their team produced 15 versions of cover art. We uncover how the company’s leadership team took 4 weeks to review the first podcast script. And we hear about all the different names the team…Wed, 26 Oct 2022 17:18:12 GMTPodcast Productionhttps://motionagency.io/video-podcast-tech-stack-the-best-video-podcast-software-to-use-for-your-companys-show/https://motionagency.io/video-podcast-tech-stack-the-best-video-podcast-software-to-use-for-your-companys-show/Creating a video podcast requires more than just hitting record on your webcam. There’s a lot of software involved in putting together a professional show. But let’s say you’re leading a small marketing team. Maybe you’re the only person in marketing or maybe you have a team of fewer than ten people. How do you…Sun, 16 Oct 2022 17:29:10 GMTPodcast Productionhttps://motionagency.io/how-to-use-a-podcast-content-calendar-to-stay-on-track/https://motionagency.io/how-to-use-a-podcast-content-calendar-to-stay-on-track/Only 24.454% of the active podcasts on ListenNotes (i.e., the RSS feed hasn’t been deleted) published an episode in 2022. This means that only 713,653 podcasts out of nearly 3 million have published an episode this year. But why is podfade such a problem for podcasters? And why do companies who throw a lot of resources at…Thu, 13 Oct 2022 17:12:59 GMTPodcast Productionhttps://motionagency.io/how-to-be-a-great-podcast-host-lead-your-companys-show/https://motionagency.io/how-to-be-a-great-podcast-host-lead-your-companys-show/A podcast host is one of the most important roles in your company’s podcast. The host is responsible for building rapport with guests, guiding conversations, and ultimately ensuring each episode helps your audience. But what if you’ve never hosted a podcast before? Is there a path to becoming a great podcast host? What should you focus on…Mon, 03 Oct 2022 17:35:51 GMTPodcast Productionhttps://motionagency.io/set-up-your-workflow-learn-how-to-make-a-video-podcast/https://motionagency.io/set-up-your-workflow-learn-how-to-make-a-video-podcast/Marketers can use a podcast to fuel their entire content strategy. When you make a video podcast, you can share information with your audience using audio, written, and video content. But many marketers struggle to sustain the production of a video podcast. And it’s mostly because of the complex workflow involved when creating a “video-first”…Sun, 02 Oct 2022 17:43:20 GMTPodcast Productionhttps://motionagency.io/podcasting-for-business-why-your-companys-podcast-is-more-than-an-audio-channel/https://motionagency.io/podcasting-for-business-why-your-companys-podcast-is-more-than-an-audio-channel/I recently saw a post on LinkedIn and the author listed the “most popular” channels for B2B marketers. And “podcasts” were one of the channels listed. But if you’re a B2B marketer, and you feel a podcast is a channel, you’re missing out. When you focus on having specific, genuine conversations with prospects, customers, partners,…Sun, 28 Aug 2022 17:52:05 GMTPodcast strategyhttps://motionagency.io/podcast-show-notes-template-a-tool-for-highlighting-your-podcast-episodes/https://motionagency.io/podcast-show-notes-template-a-tool-for-highlighting-your-podcast-episodes/Podcasts are more than an audio channel. And it’s easy to get excited about creating cover art, building podcast episode trailers, and creating social posts. But from my experience, many companies don’t spend enough time on one of the most basic elements of their show — podcast show notes. I usually see companies treat podcast show…Sun, 17 Jul 2022 18:03:14 GMTPodcast Productionhttps://motionagency.io/the-8-benefits-of-starting-a-podcast-after-you-take-on-a-new-marketing-role/https://motionagency.io/the-8-benefits-of-starting-a-podcast-after-you-take-on-a-new-marketing-role/As a marketer, you want to stand out in the first few months after taking your role. You want to gain the trust of your new teammates and demonstrate your capabilities to leadership. But there’s a lot to do in a short period of time. At Motion, we produce shows for tech companies (we run…Mon, 11 Jul 2022 18:11:46 GMTPodcast strategyhttps://motionagency.io/starting-a-video-podcast-what-is-a-video-podcast-how-do-i-make-one/https://motionagency.io/starting-a-video-podcast-what-is-a-video-podcast-how-do-i-make-one/Podcasts have become increasingly popular in recent years. For me, I listen to shows while walking my dog, driving in the car, or doing yard work. But a video podcast takes this one step further by adding a visual element to the mix. Video podcasts can be as simple as a static image or a…Fri, 08 Jul 2022 18:16:28 GMTPodcast strategyhttps://motionagency.io/producing-a-podcast-5-key-steps-thatll-help-your-marketing-team-get-to-the-first-episode/https://motionagency.io/producing-a-podcast-5-key-steps-thatll-help-your-marketing-team-get-to-the-first-episode/B2B marketers on small, scrappy teams have to wear a lot of different hats. And in order to get the best information, you rely upon a combination of Google, communities and your peers. But when it comes to producing a new podcast for your own company, many marketers can’t find a reliable source. If you…Mon, 04 Jul 2022 18:23:40 GMTPodcast Productionhttps://motionagency.io/podfade-5-reasons-podcasts-fail-and-how-your-marketing-team-can-avoid-them/https://motionagency.io/podfade-5-reasons-podcasts-fail-and-how-your-marketing-team-can-avoid-them/Podcasting is a great way to build a relationship with your ideal customers. At Motion, we view a company’s podcast as a “conversation flywheel.” And for many of the tech companies we work with, it fuels their company’s entire content marketing strategy. But not all companies are able to produce a podcast consistently. For a few…Wed, 08 Jun 2022 18:30:32 GMTPodcast strategyhttps://motionagency.io/podcast-guest-pitch-templates-the-key-to-landing-the-best-podcast-guest-appearances/https://motionagency.io/podcast-guest-pitch-templates-the-key-to-landing-the-best-podcast-guest-appearances/Hosting a podcast is a great way to share your company’s message and connect with potential customers. But when you appear as a guest on someone else’s podcast, you get access to a brand new highly-engaged audience. As a marketer, it’s important to get your company’s leadership involved with podcast guest appearances. By securing your…Sun, 05 Jun 2022 18:36:31 GMTPodcast strategy