Get access to stories from female icons in the tech industry

Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.

Check out the latest episodes

Data-driven teams use company-wide data insights to identify, advance, and achieve their business goals. And using data, you can have insight into how your employees operate daily. But inaccurate data can be a big problem that can lead to bad business decisions and negative business performance. Also, incorrect data can lead to a drop in productivity because everyone — sales, marketing, customer support, etc. — uses the same data.
A partnership is a relationship between two or more companies who come together to provide even more value to their customers. There are different types of partnerships — strategic, channel, or technical — and they can have a significant impact on the business. Each such relationship plays a specific part in the company’s strategy and must be entered into after giving it a lot of thought.

Meet the host

Christina Brady

With 15+ years of overall sales experience, and 10+ in leadership for B2B Tech companies, Christina has a proven track record of leading organizations to growth & profitability through creative, strategic, and targeted global and domestic sales. 

She has a genuine passion for building culture, coaching & developing leaders, and producing top-performing sales teams across small to enterprise organizations in various industries. Christina uses her experience to impact and support B2B Tech organizations across the US in her role on the executive team at Sales Assembly, where she is additionally building out new programs and participating in ongoing public speaking engagements. On a daily basis, she is energized by the opportunity to help companies of all sizes scale, at scale.