Get access to stories from female icons in the tech industry

Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.

Check out the latest episodes

May 11, 2022
When the COVID-19 pandemic began, the world had to adapt to a new way of life and work. Remote work has become commonplace, and both companies and employees are facing many new challenges. Mutual trust has become very important, and companies have been looking for ways to drive the engagement of their employees. Even before the pandemic, so many organizations struggled to hire someone for entry-level positions. But a lot of companies don’t accept retail experience as one of the entry points, even though retail could be great preparation for a job in sales.
April 28, 2022
One of society’s most complex problems is mass incarceration. And contrary to popular belief, incarcerated people can also be talented, motivated, and capable individuals who are ready for the opportunity for a thriving career — in technology, for example. They need support, inclusion, and a second chance. But many tech companies don’t hire folks with prison backgrounds, and as a result, they often miss out on really good candidates.
March 16, 2022
Hiring new people has become one of the most challenging tasks for a company. Given how incredibly competitive compensation plans have become, it’s hard to chase talent as they’re ready to turn down any offer that doesn’t meet their needs. However, should compensation be the determining factor for a candidate? Even if compensation plans aren’t as convenient as expected, candidates should look at the opportunities available at the company and how they can use them to gain valuable experience in the field, whether it’s sales or something else.
March 2, 2022
In almost all companies, there are top sales representatives who are also capable of leading teams and achieving excellent results in their field. They not only know how to position the company and create qualified potential clients, but they also have the skills to build trust within their teams. But most sales representatives do not know how to reach the position of a leader (even if it is handed to them), and they are often afraid to take the next step. Should I ask for a promotion? Am I even ready for that kind of responsibility?
February 9, 2022
The comfort zone is our worst enemy, and most of us decide to settle for less, because we fear being rejected by a company we want to be a part of. But, being in a place where you don’t feel valued can do more harm than facing failure. Therefore, every time we think there’s no way to accomplish more, we should look for examples of successful individuals who once were where we are now.

Meet the host

Christina Brady

With 15+ years of overall sales experience, and 10+ in leadership for B2B Tech companies, Christina has a proven track record of leading organizations to growth & profitability through creative, strategic, and targeted global and domestic sales. 

She has a genuine passion for building culture, coaching & developing leaders, and producing top-performing sales teams across small to enterprise organizations in various industries. Christina uses her experience to impact and support B2B Tech organizations across the US in her role on the executive team at Sales Assembly, where she is additionally building out new programs and participating in ongoing public speaking engagements. On a daily basis, she is energized by the opportunity to help companies of all sizes scale, at scale.