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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Episode 259: Network Security and Sales Development with Ivan Gomez from Tenable

During this episode of Tech Qualified, Justin Brown chats with Ivan Gomez, Senior Director of Global Sales Development at Tenable Network Security. Ivan Gomez walks us through some of his major lessons learned from his 25-year experience in sales development and inside sales. He discusses what it’s like to establish, launch and grow a...
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Episode 258: Genome Engineering and Marketing Tactics with Aditya Vempaty of Synthego

During this episode of Tech Qualified, Tristan Pelligrino chats with Aditya Vempaty, the VP of Marketing at Synthego. Aditya chats about his past working experience prior to Synthego and highlights how it’s important to build trust with prospects with B2B marketing. Aditya also covers why he enjoys the startup culture so much and pinpoints...
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Episode 257: Product Marketing Chats with a Startup Junkie with Jenn Steele of ORSNN

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jenn Steele, the Chief Product Officer at ORSNN. The interview focuses on Jenn’s past experiences with large organizations like Amazon and Hubspot, and then breaks down a lot of her strategy with a brand new startup environment at ORSNN.
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Episode 256: Content Marketing and ABM Strategies with Ryan O’Hara of LeadIQ

During this episode of Tech Qualified, Justin Brown chats with Ryan O'Hara, the VP of Growth and Marketing at LeadIQ. The interview focuses on his past experiences and how he went from a prospecting role to more of a marketing-based role at LeadIQ. Ryan takes a deeper dive into account-based marketing strategies and pinpoints...
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Episode 255: TechTalk Tuesday Edition – Content Marketing Strategies for Beautiful Landing Pages with Jennifer Pepper of Unbounce

During this episode of Tech Qualified, Tristan Pelligrino chats with Jennifer Pepper, the Head of Content Marketing at Unbounce. This podcast interview takes a look into Jennifer’s past experiences with B2B tech companies, highlights some of the key strategies Unbounce uses for evergreen content and pinpoints some exciting new functionality rolling out with the...
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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.