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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Artificial intelligence is the future. And it’s impacting just about every industry you can imagine, including marketing. But what’s the impact on thought leadership? Despite what some people fear, AI can’t fully replace humans. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Ben Pines, the director of Content at AI21 Labs. They discuss thought leadership, the importance of a digital detox, and why AI can’t replace expert writers.
”Every B2B SaaS company should be a media company,” says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights the benefits of producing evergreen content, which can save time and resources in the long term.
It’s no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven’t been directly impacted by layoffs, it’s hard not to feel the ripple effects. So, it’s more important than ever to try and understand what’s happening from all angles. Whether you’re one of the folks who’s been let go or you’re still hanging in there at your company, we all have a part to play in trying to make things work.