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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Welcome to the pilot episode of The Juice – Slice and Dice. The Juice is a content curation platform for B2B marketing and sales professionals and a distribution channel for brands who want to reach them. Our first guest, or co-pilot, is Elizabeth Irvine, the VP of Marketing at MarketMuse. As content trends constantly change, keeping up with them is challenging. But sometimes, it’s important to recognize that all types of content can work for your company. And, as evident by this year’s highest-performing assets on The Juice, long-form written content still hits the mark.
If you feel like you’ve outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path? One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that’s not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business. When it comes to career growth, your path doesn’t’ have to be linear.
Data-driven teams use company-wide data insights to identify, advance, and achieve their business goals. And using data, you can have insight into how your employees operate daily. But inaccurate data can be a big problem that can lead to bad business decisions and negative business performance. Also, incorrect data can lead to a drop in productivity because everyone — sales, marketing, customer support, etc. — uses the same data.