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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

February 24, 2020
During this episode of Tech Qualified, we talk with Tatianna Harris, Director of Digital Marketing at Cybrary, an online training platform that offers cybersecurity and IT training. Tatianna Harris talks about the growth process of Cybrary, the services they provide, how she has learned to be more open to change, and the content they are developing for the B2B space.
February 21, 2020
During this episode of Tech Qualified Podcast, we talk with Kevin Martin, the Vice President of Marketing at SBT Alliance. Kevin Martin talks about what SBT Alliance offers to electrical contractor partners, controls and lighting manufacturers, and end-users, the changes that have been taking place in the industry, blending technology and services, and content creation from both a marketing and educational standpoint.
February 14, 2020
During this episode of Tech Qualified, we talk with Trish Kapos – the VP of Sales and Marketing at RSI. Trish talks about building the channel, RSI’s CyberCompass cybersecurity solution, what her role as VP of Sales and Marketing looks like, picking and developing partners that make a good match, and what is involved in channel marketing and branding.
February 10, 2020
During this episode of Tech Qualified Podcast, we talk with Eric Bauer, Chief Marketing Officer at Z-IMPACT. Eric Bauer talks about what real hyperconverged infrastructure is about, solving data center issues, establishing a marketing infrastructure, the new upcoming initiatives Z-IMPACT is rolling out in 2020, and how they make themselves distinctive in a crowded space.
February 7, 2020
During this episode of Tech Qualified, we talk with Carol Lin Vieira, the VP of Corporate Marketing and Communications at BX3 and Anne Szustek Talbot, the VP of Content at BX3. Carol and Anne discuss how they both came to BX3, identify how the organization works with tech companies, pinpoint how companies can become thought leaders and outline the importance of repurposing content to build brand awareness.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.