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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

April 3, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rachel Metzler, the Marketing Director at Alight Analytics. Since most marketers and small agencies don’t have an in-house data scientist, Rachel’s company helps fill this gap. Rachel talks about her background, some adjustments the company has made in the midst of social distancing and discusses how analytics can really help improve your campaigns.
March 30, 2020
During this episode of Tech Qualified, Tristan Pelligrino sits down and chats with Latane Conant, the Chief Marketing Officer at 6Sense. 6Sense is an Account Engagement Platform that allows companies to proactively target the right accounts based on real-time data and behavior. Latane talks about her background before becoming a CMO, discusses the trends in B2B buying and talks about this uncertain time we are operating within right now.
March 27, 2020
During this episode of Tech Qualified, Justin Brown chats with the Director of Marketing at Rootstrap. Rootstrap is a company that builds apps from scratch, rescues existing products and provides additional development muscle for internal projects. Patrick talks about how the organization builds relationships with prospects and has a focus on both inbound and outbound strategies.
March 25, 2020
During this episode of Tech Qualified, we chat with Dawn White, the Director of Marketing and Account Management at Integrated Design, Inc. (IDI). Dawn talks about her background in account management, how she transitioned to marketing, why she focuses on the success of customers first and outlines some of the major changes she made when taking over marketing.

The Ultimate B2B Technology Content Marketing Framework

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create content along the customer journey

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