Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

February 7, 2020
During this episode of Tech Qualified, we talk with Carol Lin Vieira, the VP of Corporate Marketing and Communications at BX3 and Anne Szustek Talbot, the VP of Content at BX3. Carol and Anne discuss how they both came to BX3, identify how the organization works with tech companies, pinpoint how companies can become thought leaders and outline the importance of repurposing content to build brand awareness.
February 3, 2020
During this episode of Tech Qualified, we talk with Dmitrius Garcia, Vice President, Business Development and Marketing at xAmplify, a company that works to digitally upgrade your channel marketing with the benefits of marketing automation and marketing attribution. Dmitrius Garcia discusses pain points he has experienced in previous roles when working with channel partners, what client solutions xAmplify offers, what an effective channel program looks like and the upcoming initiatives that xAmplify has planned for 2020.
January 30, 2020
During this episode of Tech Qualified, we talk with Kate Skavish, Chief Visionary Officer of Kate Skavish discusses how got started, how she got involved, how they service their ideal customer, repurposing content, what elements make for effective video marketing, and how they use webinars and video in their own marketing.
January 27, 2020
During this episode of Tech Qualified, we talk with Mickey Hernandez, Chief Marketing Director at LaceUp Solutions. LaceUp Solutions is the industry’s leading DSD software for distributors. Mickey Hernandez opens up about going from running his own fully-funded business to transitioning to CMO at LaceUp Solutions, working for his uncle. Mickey explains in-depth how YouTube has benefitted his business, how he has been able to create and publish hundreds of informative videos, and reaching a niche audience.
January 23, 2020
During this episode of Tech Qualified, we talk with Rafael Fonseca, Vice President of Product Management and Marketing at Artel Video Systems. Rafael Fonseca discusses what Artel has brought to the industry in the last 30 years, what it means to them to be ‘good citizens,’ what Artel is accomplishing on the product and marketing side, how they are embracing IP, and how IP is benefiting end-users in the broadcast industry.
January 20, 2020
During this episode of Tech Qualified Podcast, we talk with Sarah Lee, Director of Marketing at PYPE, a software company that develops solutions for construction companies. Sarah Lee discusses building up the marketing team at PYPE, the adoption of technology in the construction industry, how to properly move towards ABM, ways that PYPE tracks data, and the hiring process at PYPE.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.