Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box.