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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

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Episode 306: Being Human in a Changed Marketing World with Ewa Baska of Buildout

September 15, 2020
For Ewa Baska, Marketing Director at Buildout, a SaaS company that creates marketing software for commercial real estate brokers, the marketing fundamentals she learned in school and early jobs have always been her inner guidebook. “I always knew that I wanted to go into marketing just by always wanting to know more about brands...
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Episode 305: Why You Need Video in Your Content Marketing Strategy with Adam Lambert of Calendly

September 10, 2020
Taking the reins of an established marketing team shouldn’t mean throwing out everything that’s come before. Put the hard work of your predecessors to good use. Adam Lambert joined scheduling software company Calendly as its Senior Content and Digital Marketing Manager in January 2020. He spent his first three months studying what his team had...
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Episode 304: How Marketing Teams Can Leverage Email Data with Steve Wagner of Webbula

September 8, 2020
With more than 20 years in marketing, Steve Wagner has watched the demand generation concept “grow up,” so to speak. When he was starting out, it was in its “baby phase,” and he has since watched it become an integral part of the marketing life cycle. Steven started his career on the account management and...
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Episode 303: Turning Podcasting into a Successful Content Marketing Strategy with Jaclyn Schiff of PodReacher

September 4, 2020
Audio has always been Jaclyn Schiff’s favorite way to consume information. Whether it was a book on tape or early versions of podcasts, she was right there listening — donning a cassette player or nestled up by her desktop computer. With about 15 years of combined experience in journalism and content marketing, Jaclyn started...
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Episode 302: Adding a Human Touch to Marketing with Melissa Greiner at WizeHive

September 1, 2020
For Melissa Greiner, establishing a human connection is the key to developing — and keeping — a successful customer, no matter what stage of the buyer’s journey they’re at. Before entering the B2B marketing world, Melissa studied journalism in college. It gave her valuable experience that would eventually land her as the Director of Marketing...
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Launch your company's podcast in less than 21 days

Ready to get that podcast started? Schedule a call with us and we’ll get it going.

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Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand gen and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts within 21 days, so they publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
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How Can We Help?

What Are Your Challenges?

  • Establishing thought leadership
  • Creating value for customers
  • Engaging customers
  • Developing unique content
  • Managing content production
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Resources

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.