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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

In this episode of Taking the Lead, host Christina Brady sits down with Priyanka Sundhar from 4pm. They delve into the challenges and opportunities of remote work, mainly focusing on productivity. Priyanka emphasizes the importance of personalizing productivity, cautioning against broad, one-size-fits-all approaches. She suggests that productivity is a personal journey, unique to each individual, and should not be confined to traditional notions of early mornings and relentless hustle.
In this episode, we dive deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. He highlights the need for marketers to shift from data-driven narratives to emotion-driven narratives, fostering a more profound connection with the audience.
In this episode of Taking the Lead, host Christina Brady welcomes Kristina Jaramillo, President of Personal ABM. The conversation kicks off with a deep dive into Kristina’s journey, revealing how she accidentally found her way into the marketing world and evolved into her current role. Next, Kristina shares her company’s focus on the one-to-one portion of Account-Based Marketing (ABM), emphasizing the importance of interactions over scaling for securing higher-value deals.
In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, particularly in businesses where salespeople view themselves more as account managers than lead generators.