Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.
During this episode of Tech Qualified, we talk with Dmitrius Garcia, Vice President, Business Development and Marketing at xAmplify, a company that works to digitally upgrade your channel marketing with the benefits of marketing automation and marketing attribution. Dmitrius Garcia discusses pain points he has experienced in previous roles when working with channel partners, what client solutions xAmplify offers, what an effective channel program looks like and the upcoming initiatives that xAmplify has planned for 2020.
During this episode of Tech Qualified, we talk with Kate Skavish, Chief Visionary Officer of Wave.video. Kate Skavish discusses how Wave.video got started, how she got involved, how they service their ideal customer, repurposing content, what elements make for effective video marketing, and how they use webinars and video in their own marketing.
During this episode of Tech Qualified, we talk with Mickey Hernandez, Chief Marketing Director at LaceUp Solutions. LaceUp Solutions is the industry’s leading DSD software for distributors. Mickey Hernandez opens up about going from running his own fully-funded business to transitioning to CMO at LaceUp Solutions, working for his uncle. Mickey explains in-depth how YouTube has benefitted his business, how he has been able to create and publish hundreds of informative videos, and reaching a niche audience.
During this episode of Tech Qualified, we talk with Rafael Fonseca, Vice President of Product Management and Marketing at Artel Video Systems. Rafael Fonseca discusses what Artel has brought to the industry in the last 30 years, what it means to them to be ‘good citizens,’ what Artel is accomplishing on the product and marketing side, how they are embracing IP, and how IP is benefiting end-users in the broadcast industry.
During this episode of Tech Qualified Podcast, we talk with Sarah Lee, Director of Marketing at PYPE, a software company that develops solutions for construction companies. Sarah Lee discusses building up the marketing team at PYPE, the adoption of technology in the construction industry, how to properly move towards ABM, ways that PYPE tracks data, and the hiring process at PYPE.
During this episode of Tech Qualified, we talk with Jake Atwood, CEO of BuzzBuilder, a company that gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new sales leads to your inbox. Jake is a Sales Author & Speaker, and the leader behind an award-winning prospecting software that helps sales representatives reach and exceed their sales quotas. Jake Atwood talks about how and why he worked to start BuzzBuilder, the problems that BuzzBuilder solves, the state of account-based marketing, what makes personalization resonate with prospects, and best practices for lead scoring.
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