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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Companies are increasingly hiring people with a strong personal brand because it has many benefits. And for companies that are still building their own brand, the social presence of a personal brand is high on the list when choosing candidates. But many young people are afraid to share their views and ideas with other people. That is mainly because they think that posting content requires some experience and that they do not have the credibility to express their thoughts so publicly.
Organic traffic is essential to online strategy, and so it’s the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it’s not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.
When the COVID-19 pandemic began, the world had to adapt to a new way of life and work. Remote work has become commonplace, and both companies and employees are facing many new challenges. Mutual trust has become very important, and companies have been looking for ways to drive the engagement of their employees. Even before the pandemic, so many organizations struggled to hire someone for entry-level positions. But a lot of companies don’t accept retail experience as one of the entry points, even though retail could be great preparation for a job in sales.
Even if you are working for a company, you can still create content on social media and build a personal brand. Today, many people try to build a personal brand on LinkedIn by writing articles and sharing valuable advice and business tips. In this way, they also help to promote their company. But some organizations don’t allow employees to create and share authentic content and prohibit posting during work time. However, a strong personal brand of even one employee can bring a lot of benefits to the company. So what happens if your company doesn’t support you? How do you balance work and your own brand?