Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

January 16, 2020
During this episode of Tech Qualified, we talk with Jake Atwood, CEO of BuzzBuilder, a company that gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new sales leads to your inbox. Jake is a Sales Author & Speaker, and the leader behind an award-winning prospecting software that helps sales representatives reach and exceed their sales quotas. Jake Atwood talks about how and why he worked to start BuzzBuilder, the problems that BuzzBuilder solves, the state of account-based marketing, what makes personalization resonate with prospects, and best practices for lead scoring.
January 9, 2020
During this episode of Tech Qualified, we talk with Dan Drechsel, Senior Vice President at BIP Capital, a 12 year-old company focused on investing in earlier stage technology companies (includes a $100 million fund covering almost 20 companies). Dan Drechsel discusses the types of companies BIP Capital invests in, the importance of segmentation, the alignment of sales and marketing, and marketing trends he sees within the technology space.
December 29, 2019
During this episode of Tech Qualified Podcast, we talk with Sam Johnston, Chief Marketing Officer at BookingLive, the number one online booking and reservation system that serves the public sector, enterprises and SMEs, based in Bristol, England. Sam Johnston discusses BookingLive’s approach to digital transformation, keywords and industry buzzwords, the collaboration between marketing and sales, what the workflow is like, and methods for generating successful content that is tailored to the client.
December 16, 2019
During this episode of the Tech Qualified podcast, we talk with Mariya Finkelshteyn, Vice President of Marketing at Sapling. Sapling is a San Francisco-based HR platform for mid-market companies that assists HR teams with automating workflows, supporting data-driven decisions and being more strategic. Mariya Finkelshteyn talks about how Sapling applies account-based marketing, internal communication for ABM, and the core elements needed for companies to use account-based marketing.

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create content along the customer journey

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