Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Episode 226: The Evolution of Thought Leadership Content with Bob Perkins from AA-ISP

During this episode of Tech Qualified Podcast, we talk with Bob Perkins, Founder and Chairman of AA-ISP (American Association of Inside Sales Professionals). Bob Perkins talks about the creation of AA-ISP, the various options in which members can interact with and benefit from the resources of the organization, and the ways that thought leadership...
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Episode 225: Marketing for Cybersecurity Training with Tatianna Harris from Cybrary

During this episode of Tech Qualified, we talk with Tatianna Harris, Director of Digital Marketing at Cybrary, an online training platform that offers cybersecurity and IT training. Tatianna Harris talks about the growth process of Cybrary, the services they provide, how she has learned to be more open to change, and the content they...
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Episode 224: Energy Efficiency and IoT Solutions with Kevin Martin from SBT Alliance

During this episode of Tech Qualified Podcast, we talk with Kevin Martin, the Vice President of Marketing at SBT Alliance. Kevin Martin talks about what SBT Alliance offers to electrical contractor partners, controls and lighting manufacturers, and end-users, the changes that have been taking place in the industry, blending technology and services, and content...
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Episode 223: Aligning Objectives, Designing Software, and Empowering Clients with Alex Brockman from CSG

During this episode of Tech Qualified, we talk with Alex Brockman, Vice President of Sales and Marketing at CSG. Alex Brockman talks about expanding the brand story at CSG, their align, design, and empower client process, how he keeps tracks of ideas that are at various stages of execution, communicating with his team, and...
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Episode 222: Cybersecurity and Building Channels with Trish Kapos from RSI

During this episode of Tech Qualified, we talk with Trish Kapos - the VP of Sales and Marketing at RSI. Trish talks about building the channel, RSI’s CyberCompass cybersecurity solution, what her role as VP of Sales and Marketing looks like, picking and developing partners that make a good match, and what is involved...
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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.