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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

July 9, 2020
During this episode of Tech Qualified, Justin Brown and Tristan Pelligrino chat with Josh Blanton, VP of Marketing at Corevist. This interview takes a deeper look into Josh’s past experience as a marketing consultant- where he worked with both startups and larger organizations like Cisco. Josh highlights some of the key demand generation activities at Corevist and discusses how the company competes with larger organizations by focusing on organic content for the enterprise.
July 8, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how she helped implement marketing strategies for a 30-year old company battling a number of new agtech startups.
July 7, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targeting.
June 26, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rob Yoegel, the Senior Director of Marketing and Angel Guarisma, the Director of Content at Linode. Rob and Angel break down their past work experience in marketing and how they shifted into their roles at Linode. This interview focuses on how a marketing team can employ technical content, in a written format, to generate demand and fuel an overall marketing strategy.
June 25, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Rathgaber, the Senior Marketing Manager at SQA (Software Quality Associates). Jennifer talks about her tenure with a B2B SaaS company focused on associations/nonprofits and her transition to a role at SQA. With SQA, Jennifer is now focused on modernizing a business which has been relatively stagnant on the marketing side of things for almost twenty years.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
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How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
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  • Trying to determine what your customers care about?

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create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.