Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Episode 281: Marketing an IT Field Services Provider During Covid-19 with Jaimie Anzelone of Sitehands

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Jaimie Anzelone, the Director of Marketing Communications at Sitehands. This interview focuses on how she helped build the marketing infrastructure for a startup that spun out of another 25-year old company. Jaimie talks about the challenges posed by the pandemic and how...
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Episode 280: Competing with Giants Using Organic Content with Josh Blanton of Corevist

During this episode of Tech Qualified, Justin Brown and Tristan Pelligrino chat with Josh Blanton, VP of Marketing at Corevist. This interview takes a deeper look into Josh’s past experience as a marketing consultant- where he worked with both startups and larger organizations like Cisco. Josh highlights some of the key demand generation activities...
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Episode 279: Competing with Silicon Valley Startups in Agtech with Emily Negrin of GEOSYS

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how...
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Episode 278: Understanding How to Market a Geofencing Platform with Mae Cichelli of Bluedot

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what...
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Episode 277: Marketing Data Protection and Cybersecurity with Scott Ablin of Keeper

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Scott Ablin, Chief Marketing Officer at Keeper Security, Inc. During this podcast episode, Scott talks about his past work experience and explains some of the key marketing initiatives around promoting data protection and preventing password-related breaches.
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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.