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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

June 24, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Brooke Browne, the Marketing Manager at Smartbridge. This interview focuses on her past experience in marketing, often operating in smaller teams. During the chat, Brooke talks about her priorities at Smartbridge and how the company uses the talent of all employees to contribute to their content marketing initiatives.
June 23, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Courtney Porcella, Marketing Director at coUrbanize.The interview takes a look at her past experiences with marketing and PR agencies for B2B Technology companies. Courtney then takes a deeper dive into her current role leading a marketing team at coUrbanize, a technology company that connects new real estate projects with the surrounding community.
June 22, 2020
During this episode of Tech Qualified, Justin Brown chats with Nick Waterhouse, Senior Marketing Manager at Evaluator Group. This interview takes a deep dive into his past work experience as an entrepreneur – when he built and sold a company that made headphones. After exiting his headphone company, Nick took on a role as Senior Marketing Manager at Evaluator Group. Evaluator Group is an IT analyst consulting firm based in Boulder, Colorado.
June 19, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Kristen Moore, Chief Marketing Officer at InVia Robotics. The interview focuses on past work experience and how she’s applied a lot of lessons learned to her current role with a “robotics-as-a-service” startup. She also takes a deeper dive into her marketing strategy and how she’s focused on collaborating with the sales team.
June 18, 2020
During this episode of Tech Qualified, Tristan Pelligrino chats with Rebecca White, Vice President of Marketing at Databook. During the podcast episode, Rebecca talks about her past working experience in B2B organizations. Her experience stems from mostly field sales organizations where she’s driven pipeline from a marketing perspective. Rebecca also discusses her current role at Databook which is a startup that differentiates itself as an Enterprise Customer Intelligence platform.
June 17, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Gaurav Harode, Founder of Enablix. During this interview, Gaurav talks about his past work experience in enterprise software and how he embarked upon his journey of creating Enablix – a company founded in 2017. Gaurav talks about the challenges sales professionals face with organizing and sharing the best content and pinpoints how technology can help them break through the noise.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
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  • Wondering how to create relevant content for your audience?
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create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.