How many marketing podcasts do you listen to each week?
If your answer is ‘zero’, then you’re missing out on some fantastic insights, tips, and strategies.
More than 144 million Americans have listened to podcasts at one time or another, and marketing podcasts are a fantastic source of information and advice. Especially for B2B technology marketers, who must stay up to date on the latest innovations and developments.
But, first, there’s one big question you need to answer: which of the many, many, many podcasts released each week should I listen to?
To help make it easier for you, we’ve picked the 10 best podcasts for B2B technology marketers available to download right now.
Stack & Flow, hosted by Sean Zinsmeister and John J. Wall, describes itself as “the sales and marketing technology cast”. As you might imagine, the podcast covers news, events and interviews with key figures related to the “sales and marketing technology stack of tomorrow”.
The two hosts bring immense knowledge and experience to their show. Zinsmeister, serving as Head of Product Marketing at Thoughtspot, is a seasoned sales and marketing technologist. Co-host Wall is VP of Marketing at EventHero and co-host of the Marketing Over Coffee podcast.
So what can you expect? Each episode of Stack & Flow explores the present and future of marketing technology, sharing valuable glimpses into cutting-edge programs, techniques and more.
MarTech Podcast champions the power of marketing and technology working together, to help businesses grow. Episodes welcome industry veterans, innovators and experts for in-depth discussions, offering insider hints.
The host and producer is Benjamin Shapiro, benjshap LLC’s founder. As a consultant in brand development and marketing strategy, Shapiro is ideally-placed to help B2B technology marketers discover new ways of working and leveraging the latest tools to maximize market impact.
Shapiro provides monthly updates and his own views on current developments, while CEOs, CMOs, and industry thought-leaders feature regularly.
The Talking Stack podcast is a weekly release covering the latest news stories and updates in the martech space, providing listeners with expert views that educate and inspire. It delivers practical tips for taking advantage of new technology and developments to benefit your own marketing.
Talking Stack has featured a strong roster of guests, including marketers, entrepreneurs, experts, journalists and more. It’s from the team at MarTech Advisor, a fast-growing media company working to enhance the work of marketing professionals.
MarTech Advisor’s community boasts more than one million people, and the podcasting team has access to some fascinating guests. Full transcripts are provided for each episode, too, so you can browse the text version for highlights or for a taste of its content.
Tech Qualified, Motion’s own podcast, is dedicated entirely to helping B2B technology marketers succeed. It’s one of the youngest podcasts on this list, but covers a range of diverse topics specifically designed to help marketers in the technology space.
The podcast presents conversations on best practices, illuminating case studies, and the brand-new technologies empowering brands today. Episodes guests include content marketing managers, chief technology officers, and other experts with a myriad of revelations to share.
Tech Qualified is a worthy listen for B2B technology marketing professionals or anyone interested in this exciting field. Listeners can develop a deeper understanding and appreciation of state-of-the-art technologies, such as data-analysis platforms and marketing tools.
The Lead Generation comes courtesy of Leadpages, an Inc 500 software startup. This podcast includes discussions with leaders from other technology companies, introducing listeners to new platforms and tools designed to impact their marketing campaigns.
Episodes look at the stories behind entrepreneurs’ and thought leaders’ journeys to the top, aiming to motivate, inspire and guide listeners along their own paths.
Furthermore, The Lead Generation makes picking up tips and hints from each episode easy, thanks to its Top Takeaways lists. Peruse these for actionable advice to aid your marketing efforts.
The Lead Generation is the second iteration of Leadpages’ podcast, formerly known as ConversionCast. This delivered an insider’s view of building Leadpages into a fast-growing company and creating a customer-base of tens of thousands.
While most podcasts are released every week, B2B Growth is daily. It’s published by Sweet Fish Media, a business specializing in producing podcasts for B2B brands. Episodes use in-depth interviews with entrepreneurs, marketers and industry experts, to share insights of value to all B2B technology marketers.
Episodes cover such disparate topics as “How to Structure Your Marketing Team to Align with Go-To-Market Strategy”, “Content + Data + Live Events = Engagement”, and “Three Big Ideas from 250 Marketing & Sales Books”.
The daily release schedule means B2B Growth can become a small but helpful part of every marketer’s day-to-day routine.
New episodes of The Marketing Book Podcast are released each Friday, and — unlike the other podcasts on this list — focuses on the authors behind marketing books.
The showcased publications explore diverse areas of marketing, such as earning and maintaining customer loyalty, mastering killer sales strategies, and much more. The Marketing Book Podcast was hailed as one of LinkedIn’s “10 Podcasts That Will Make You a Better Marketer” in 2016, which is high praise indeed.
The Marketing Book is a great listen for any B2B technology marketers looking for must-read books, or to hear eye-opening tidbits from published authors.
Six Pixels of Separation has far more than just a witty name to recommend it. This podcast shares tips and news on the connections between technology, businesses, and customers.
Six Pixels of Separation is hosted by Mitch Joel (the founder of Six Pixels Group), and guests include professionals from across the world of marketing, including experts in data analytics, collaboration, technology innovations, and lots more.
Six Pixels of Separation is one of the longest-running marketing podcasts on this list, with almost 700 episodes under its proverbial belt. This wealth of episodes offers new listeners an almost-overwhelming choice, but you can dive in at any point.
Take a look through the extensive archives and you’ll discover well-produced instalments catering to all marketing interests.
I Love Marketing comes from a team with a long, successful history, having produced content for more than 15 years.
I Love Marketing is hosted by Dean Jackson and Joe Polish, two passionate, experienced marketing experts. At the time of writing this list, the I Love Marketing archives include more than 350 episodes to choose from, with one, two, or more new releases every month.
The podcast is interview-centric, revolving around discussions with entrepreneurs and marketing experts with diverse specialisms.
Episode content varies — building a dream team to achieve explosive growth, entrepreneurism, leveraging the latest technology to grow your audience, and more. The website is designed incredibly well, too, with detailed episode summaries, quotes from guests and even exercises inspired by the show’s content.
All this combines to make the I Love Marketing website a valuable stop for any B2B technology marketer looking for insight and inspiration.
Masters of Scale is hosted by Reid Hoffman. As the co-founder of LinkedIn, Hoffman has first-hand experience starting and running a huge global business, which helps him fill each episode with practical tips.
Hoffman talks with entrepreneurs about how they transformed small enterprises into larger companies, touching on the methodologies, tools, and technologies that helped them achieve their goals. Previous guests include Mark Zuckerberg (Facebook), Brian Chesky (AirBnB), and many more.
Technology is key to scaling for any business, and Masters of Scale is a terrific resource for any B2B technology marketer looking for help in their own growth strategy.
Broaden your podcast horizons...
These top 10 podcasts offer B2B technology marketers a vast library of episodes to try, featuring a range of formats, approaches, and perspectives.
Listening to marketing podcasts regularly can help you stay connected to the latest and emerging industry trends, opening your eyes to new, powerful marketing technologies.
Have you listened to any of these podcasts, and if so, which are your favorite? Would you recommend any others not on our list?
Written by Tristan Pelligrino
Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the content marketing strategies of some of the most innovative B2B technology companies in the country. You can find him on LinkedIn and Facebook.
