The Ultimate Content Marketing Framework
for B2B Technology Companies
Let’s be honest. The state of B2B tech marketing is a bit…confusing. Here’s a quick rundown of what’s going on:
- Trust is at an all-time low.
- Advertising rates are increasing on Google (PPC), Facebook, and LinkedIn.
- And to top it all off, content marketing is becoming more saturated—that is, companies are producing a ton of material and quality is going downhill as it’s treated as less of a priority.
As you can imagine, the customer’s perspective on this is less than ideal. So, what can you do about it? Well, we’ve created the Ultimate Content Marketing Framework for B2B Technology Companies and it’s designed to give you an entire process to help position your company as the choice in the marketplace.